Implementing a Content Marketing Strategy
Posted: Thu Dec 12, 2024 7:58 am
Before you start planning, analyze the current state of your site. Start by working through sections and materials. Try to identify the main shortcomings in order to immediately take measures to eliminate them. Study the list of key queries on the subject of the resource, taking into account the positions and phrases of competitors. This will help you start content optimization activities.
Strategy
Based on the results of the preliminary analysis, formulate the main principles of your promotion strategy.
It is necessary to designate:
List of platforms to be used. In some cases, the best moj database solution would be to develop your own website, and sometimes it is more profitable to create a YouTube channel. Try to cover as many platforms as possible, because even a relatively homogeneous audience can be dispersed across different platforms. It is good if you ensure your presence not only on the corporate resource, but also on thematic forums, in catalogs, etc.
Possible ways to contact potential clients. Analyze the audience of each resource and assess how interested it is in your product. For example, when publishing on a professional portal for marketers, you can get a lot of feedback on articles, but not find a single buyer.
Criteria by which the effectiveness of the events will be assessed. Content marketing methods have a certain specificity and are difficult to compare with others in terms of speed or user journey. Therefore, pay special attention to a number of behavioral factors that are used to assess user interaction with content. This may be the number of views of various sections, the percentage of guests who read the material completely, etc.
The right strategy is the first step to attracting more customers and increasing sales in the future.
Content plan
Content plan
Another important part of content marketing is the content plan.
You can start creating it once you have determined the characteristics of your audience, the main channels and the criteria for effectiveness.
In the plan, please indicate:
frequency of publications;
dates of publication of articles;
topics of materials;
placement sites;
promotion channels.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153035
This instruction should always be in front of the author when working on a new article.
Once the plan is ready, start creating relevant materials that are interesting and useful to your audience. At this point, you will take the first step towards winning customer loyalty and increasing sales.
When and How to Measure Content Marketing Effectiveness
The Content Marketing Cycle
Content marketing methods have countless advantages. The only drawback that puts off many entrepreneurs is the need to wait a long time for a noticeable effect. The results of promotion can be assessed no earlier than after several months.
Decide in advance what KPIs you will use to measure the effectiveness of content marketing. There are 10 main metrics:
Resource traffic.
We check via Yandex.Metrica. Go to Reports → Standard → Traffic and set up the display by Visits as follows: Behavior → View → View URL → blog address with the * sign.
Resource traffic is assessed dynamically. With constant content updates, traffic should increase from month to month.
Keep in mind that even blogs experience seasonal declines in traffic, meaning that objective analysis requires looking at long-term data.
Another option is to compare attendance for a similar period of time in different years.
If you notice that the number of site visitors is not growing or is even falling, it is worth reviewing the content plan.
Sources.
The criterion is also assessed in terms of time. The point is to understand from which sources the majority of traffic comes, as well as to notice a decrease in the efficiency of a specific channel in time and improve its operation.
Strategy
Based on the results of the preliminary analysis, formulate the main principles of your promotion strategy.
It is necessary to designate:
List of platforms to be used. In some cases, the best moj database solution would be to develop your own website, and sometimes it is more profitable to create a YouTube channel. Try to cover as many platforms as possible, because even a relatively homogeneous audience can be dispersed across different platforms. It is good if you ensure your presence not only on the corporate resource, but also on thematic forums, in catalogs, etc.
Possible ways to contact potential clients. Analyze the audience of each resource and assess how interested it is in your product. For example, when publishing on a professional portal for marketers, you can get a lot of feedback on articles, but not find a single buyer.
Criteria by which the effectiveness of the events will be assessed. Content marketing methods have a certain specificity and are difficult to compare with others in terms of speed or user journey. Therefore, pay special attention to a number of behavioral factors that are used to assess user interaction with content. This may be the number of views of various sections, the percentage of guests who read the material completely, etc.
The right strategy is the first step to attracting more customers and increasing sales in the future.
Content plan
Content plan
Another important part of content marketing is the content plan.
You can start creating it once you have determined the characteristics of your audience, the main channels and the criteria for effectiveness.
In the plan, please indicate:
frequency of publications;
dates of publication of articles;
topics of materials;
placement sites;
promotion channels.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153035
This instruction should always be in front of the author when working on a new article.
Once the plan is ready, start creating relevant materials that are interesting and useful to your audience. At this point, you will take the first step towards winning customer loyalty and increasing sales.
When and How to Measure Content Marketing Effectiveness
The Content Marketing Cycle
Content marketing methods have countless advantages. The only drawback that puts off many entrepreneurs is the need to wait a long time for a noticeable effect. The results of promotion can be assessed no earlier than after several months.
Decide in advance what KPIs you will use to measure the effectiveness of content marketing. There are 10 main metrics:
Resource traffic.
We check via Yandex.Metrica. Go to Reports → Standard → Traffic and set up the display by Visits as follows: Behavior → View → View URL → blog address with the * sign.
Resource traffic is assessed dynamically. With constant content updates, traffic should increase from month to month.
Keep in mind that even blogs experience seasonal declines in traffic, meaning that objective analysis requires looking at long-term data.
Another option is to compare attendance for a similar period of time in different years.
If you notice that the number of site visitors is not growing or is even falling, it is worth reviewing the content plan.
Sources.
The criterion is also assessed in terms of time. The point is to understand from which sources the majority of traffic comes, as well as to notice a decrease in the efficiency of a specific channel in time and improve its operation.