What is a One Pager? Guide, examples, ideas and templates
Posted: Thu Dec 12, 2024 8:49 am
By Jennifer Gaskin , Jul 30, 2024
One page header
Literally translated as “one page” —from the English term one pager— the one pages is a simple but powerful document.
Teachers, business owners, sales teams and training managers can all use this useful document.
Learn more about one pagers and explore tips for creating your own, whether you're selling your company's services or reinforcing your training materials .
START CREATING FOR FREE
Click to advance:
What is a one pager?
What should a one pager include?
What is a one pager for a project?
One pager examples
What is a one pager and what is its purpose?
The name “one pager” is a perfect description of what these documents are: a single page of content, in most cases no larger than a letter- or A4-sized sheet of paper. The importance of web design in cre czech republic email list and cohesive layout, essential for a seamless user experience. However, because its uses are so broad, the content of a one pager document will depend on your needs and the purpose of the material.
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In a business context, you’ll most commonly see one-pagers used to summarise the services a company offers. They’re also often used to assist with employee training and development . And this brings us to the overlap between training and education, as a teacher can use a one-pager as a learning tool for their students. A one-pager can be effective in a number of different contexts, such as local businesses and music venues, thanks to its simplicity, fast loading time and visual appeal.
The purpose of the One Pager is to clearly and directly communicate your business's value proposition. It functions as an effective sales tool, capturing readers' attention through key information including your mission, products or services offered, and contact information, all presented in an easy-to-digest format.
Moreover, a One Pager not only creates a positive and professional first impression, but also makes it easier to start deeper conversations with potential investors or clients. Its attractive and concise design makes it an ideal choice for networking events, presentations, and digital marketing materials. Make sure you take advantage of its potential to highlight the best of your business and effectively connect with your audience.
—Not sure if visual training content (in English) works? Let us change your mind—
Key elements that a One Pager should include
For a One Pager to be effective, it must contain certain key elements that clearly and attractively communicate the essence of your business. Below are the essential components:
1. Logo and tagline
Your company logo is the visual representation of your brand and should be prominent on the One Pager. Make sure to include a high-quality version of your logo that reflects your business identity and values.
Just below or next to your logo, include your tagline, a short phrase that captures the essence of what you offer. The tagline should be impactful and memorable, as it acts as an anchor that helps readers remember your value proposition. Together, the logo and tagline establish the first impression and help quickly identify your brand.
One page header
Literally translated as “one page” —from the English term one pager— the one pages is a simple but powerful document.
Teachers, business owners, sales teams and training managers can all use this useful document.
Learn more about one pagers and explore tips for creating your own, whether you're selling your company's services or reinforcing your training materials .
START CREATING FOR FREE
Click to advance:
What is a one pager?
What should a one pager include?
What is a one pager for a project?
One pager examples
What is a one pager and what is its purpose?
The name “one pager” is a perfect description of what these documents are: a single page of content, in most cases no larger than a letter- or A4-sized sheet of paper. The importance of web design in cre czech republic email list and cohesive layout, essential for a seamless user experience. However, because its uses are so broad, the content of a one pager document will depend on your needs and the purpose of the material.
Job Help Twitter Post Template
CREATE THIS SOCIAL MEDIA TEMPLATE
In a business context, you’ll most commonly see one-pagers used to summarise the services a company offers. They’re also often used to assist with employee training and development . And this brings us to the overlap between training and education, as a teacher can use a one-pager as a learning tool for their students. A one-pager can be effective in a number of different contexts, such as local businesses and music venues, thanks to its simplicity, fast loading time and visual appeal.
The purpose of the One Pager is to clearly and directly communicate your business's value proposition. It functions as an effective sales tool, capturing readers' attention through key information including your mission, products or services offered, and contact information, all presented in an easy-to-digest format.
Moreover, a One Pager not only creates a positive and professional first impression, but also makes it easier to start deeper conversations with potential investors or clients. Its attractive and concise design makes it an ideal choice for networking events, presentations, and digital marketing materials. Make sure you take advantage of its potential to highlight the best of your business and effectively connect with your audience.
—Not sure if visual training content (in English) works? Let us change your mind—
Key elements that a One Pager should include
For a One Pager to be effective, it must contain certain key elements that clearly and attractively communicate the essence of your business. Below are the essential components:
1. Logo and tagline
Your company logo is the visual representation of your brand and should be prominent on the One Pager. Make sure to include a high-quality version of your logo that reflects your business identity and values.
Just below or next to your logo, include your tagline, a short phrase that captures the essence of what you offer. The tagline should be impactful and memorable, as it acts as an anchor that helps readers remember your value proposition. Together, the logo and tagline establish the first impression and help quickly identify your brand.