The Internet is a world that is difficult to control. It is almost impossible to know how far your content can go. Almost everything can be copied, plagiarized, distributed and even appropriated. That is why there are those who know the legal bases and those who, by not being up to date, can commit crimes without knowing it.
70% of Spanish companies are unaware of the legal framework for online marketing. You may develop more or less effective marketing campaigns or have powerful websites. But in order to be able to carry out your work with peace of mind, it is advisable that you have a thorough understanding of the world you are working in. Keep in mind that working afghanistan email list online has the same legal requirements as analogue jobs.
To ensure that you don't get any surprises, we have identified 15 key points to help you put the basic legal aspects of your digital marketing campaigns in order.
TABLE OF CONTENTS
Basic digital marketing legal tips
1.- Identify the sender of the message
2.- Prior authorization to be able to communicate with you
3.- Take into account the minors policy for your actions
4.- The user must be able to unsubscribe
5.- Analyze the possibility of using UGC (User Generated Content) in your campaigns
6.- Inform the user about the use that will be made of their data
7.- Cookies policy
8.- Legal notice
9.-Identify what is advertising and what is not
10.- Contests and raffles on social networks
11.- On intellectual property
12.- Tips for using mobile data
13.- Regulations in Branded Content
1.- Sponsorships
2.- Advertising on social networks
14.- SEO and SEM positioning
15.- Don't forget to register your name and logo!
Basic digital marketing legal tips
digital marketing legal advice
In the digital environment, not everything goes. Especially when the recipients are consumers, there are rules that must be respected. In addition, sectors such as healthcare, pharmaceuticals, insurance or telecommunications have specific legal bases . Therefore, they contain restrictions regarding how digital marketing should be carried out.
The main consequence of not knowing the legal bases of online marketing can be economic. But sometimes, the damage it can cause to your company's reputation can be even worse.
