Obviously, both types of charts can contain a wide variety of information. And there are other ways to map the customer journey, such as with emotion-focused maps.
However you choose to create your chart, be sure to include list of uk fax number what your customers feel and need at each touchpoint, as well as how you can improve the chart and its delivery.
Here are some more examples by industry. Note that no single chart has everything.
Improving Customer Experience (CX): Start with a Simple Customer Journey Map
As you can see, there are many valid ways to approach journey mapping. The examples above reflect deep thought and research – the results of extensive project work by these companies. Use these journey maps as inspiration. Don’t let them stop you and your team from sketching out a simple journey flow to get the ball rolling.
By dedicating an afternoon to sharing knowledge, you can:
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Gain insight into how your customers interact with and “experience” your company.
Create a basic journey map
Easy opportunity to improve service
Your goal with all of this is to improve the customer experience. Remember, there’s a good reason for that. As Jake Sorofman, Research Vice President, Gartner says, “As contracts that empower buyers and competition, it’s the customer experience that is the only truly sustainable competitive advantage.”
Chart: Works best when you have touchpoints that curve in a non-linear fashion.
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