Although there are still people who are not fully familiar with this concept, many digital marketing managers do not understand their strategies without a good growth hacking strategy. You will soon understand why.
Every single e-commerce site today has a website as a showcase. And as you know, any website needs a conversion funnel that allows you to know what the purchase process is that your customer algeria email list has followed. This establishes the parameters that the user follows from the moment they find your website until they carry out the action that has led to the conversion.
We can therefore divide this process into three main stages.
It starts with visitor attraction, which is used to attract users to visit your website.
Activate. Get certain conversions from the user. Even if it's not a purchase. Go little by little to make them interact with your website.
Build loyalty. Develop techniques to create engagement with your existing customer. Make them come back and try to stay in their top of mind .
But let's get to the million-dollar question. How can a grow hacking strategy intervene in this process? By providing techniques, ideas and strategies that can be put into practice in each of the areas. With the clear objective of meeting these requirements.
As you can imagine, you cannot propose the same solutions for each one of them. Capturing is not the same as activating or building loyalty. Therefore, the ideal is to establish specific strategies for each of the processes.
TABLE OF CONTENTS
What is Growth Hacking?
Factors that differentiate traditional marketing and growth hacking
Growth Hacker Profile
Growth hacking strategy, step by step
1.- Product/Market fit
2.- Growth Hack
3.- Research and look for what to make viral
4.- Boost your customers' engagement
5.- Start over
What tactics to use?
What is Growth Hacking?
Growth hacking strategy vs traditional marketing
Growth hacking is the combination of curiosity, creativity and analytics. By combining these three pillars, it is possible to increase the number of users in a startup. Although, generally, the profile of the true growth hacker is in the management team, all employees must know how to apply this discipline.
It represents a new vision. A new approach. A new way of understanding the market. As you can see in the infographic above, it is totally opposite to traditional marketing. It uses different paths to achieve the goals that each specific brand seeks.
