Appealing to emotions in digital marketing as a strategy to influence consumers' perception of your brand is one of the most complicated tasks. To achieve something so personal, you need to know your target audience very well.
Of course, if you reach the hearts of users, you will be list of andorra consumer email able to reinforce engagement like never before. Of course, the purchasing process begins with the need to obtain products and services that cover basic needs.
Therefore, the user will start their selection there. But, can this process be influenced with strategies that cause emotions in digital marketing? The answer is yes . If you manage to create good emotional marketing strategies, you will gain a great advantage over other strategies from your competition.
TABLE OF CONTENTS
Emotions in the brand building process
The power of emotions for brands
Why use emotions in digital marketing?
What medium should be used to convey emotions?
Emotions are generated sooner if sounds are used
Which emotions are best perceived?
1.- Joy
2.- Sadness or nostalgia
3.- Fear
4.- Anger
More than 90% of purchasing decisions are influenced by visual effects
Emotions in the brand building process
Do you know how emotions affect the brand building process? When talking about branding, we usually refer to a series of elements that encompass the behavior of brands. These include their products, their advertising messages or their effectiveness… And through these values, an image is created.
