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Posted: Thu Dec 12, 2024 10:36 am
Цели, которые поддерживают одну из этих трех вещей, и у вас не должно возникнуть проблем с тем, как контент-маркетинг способствует бизнес-целям. Здесь есть несколько возможностей, связанных с бизнесом Маркетинг. Актив, созданный контент-маркетингом, не является контентом; actions to track: Measure progress by the number of subscribers to an owned channel (email newsletter, blog alerts, magazine , podcast, etc.) or the subscriber conversion rate compared with the general audience conversion rate.
Go deeper into the subscribed audience as a goal:How To Measure Список телефонных номеров Колумбии the Value of Your SubscribersHow One Brand Grew a Massive Audience by Building a News Site [Example ]LeadsGreat content can encourage consumers to become prospects by signing up for a demo, registering for an event, or requesting access to a resource center. (In some organizations, a lead could be defined as a contact.) Unlike suore than an email address.
They trade more information about themselves because they see value in the content offer.Caveat: Some leads aren't really leads. These contacts might have wanted the piece of content, but they may not want to hear from your brand again or aren't interested in your product or service now. Consider converting these not-really leads into opt-in subscribers who may become more valuable over time.When it makes sense: Focus on lead-related goals if your business sees content marketing as a tool for the sales team – to help find or qualify new prospects or nurture leads through the funnel.
Go deeper into the subscribed audience as a goal:How To Measure Список телефонных номеров Колумбии the Value of Your SubscribersHow One Brand Grew a Massive Audience by Building a News Site [Example ]LeadsGreat content can encourage consumers to become prospects by signing up for a demo, registering for an event, or requesting access to a resource center. (In some organizations, a lead could be defined as a contact.) Unlike suore than an email address.
They trade more information about themselves because they see value in the content offer.Caveat: Some leads aren't really leads. These contacts might have wanted the piece of content, but they may not want to hear from your brand again or aren't interested in your product or service now. Consider converting these not-really leads into opt-in subscribers who may become more valuable over time.When it makes sense: Focus on lead-related goals if your business sees content marketing as a tool for the sales team – to help find or qualify new prospects or nurture leads through the funnel.