Find out more HERE: All about RA Trustvox's Rebranding at the ECBR Forum 2024
Selling services online, i.e. through e-commerce, has become increasingly common. However, a large part of the population sees these platforms only as a channel for selling physical products.
If you also think so, today I want to tell you that there is a great and broad opportunity there, as services can and should also be sold online, including on marketplaces.
E-commerce services are very viable for those who already have a company and want to expand into the digital environment. Today, there are already businesses of this type that work with various solutions.
We can find administrators, communicators, architects, consultants, among others, selling their services 100% online. With the pandemic, this trend has intensified and experienced a great acceleration.
Riding this wave, 123 Marcas was the first service company to use RA Reviews , now RA Reviews, in its strategy to strengthen its image and online reputation. See the company's success story below.
Who is 123 Brands and how they use RA Reviews
123 Marcas is the first company to offer complete online services in the trademark registration market. It was founded in 2016, within a renowned law firm in the sector, with a gmail email list strategy of reducing structural costs and investing in quality. The result is recognition as the best-rated company in the sector on Google and Facebook.
Roberto Soraire founded 123 Marcas as a spin-off project, in partnership with the office where he worked as CEO, acquiring, at the end of 2018, all of the company's shares, to which he began to dedicate himself fully.
Still in 2018, thanks to constant investments in technology, it was already serving customers throughout Brazil and, with the acceleration of the online market due to the pandemic, as well as already operating online, the company grew and employees Luciana Torres Possapp and Maria Eduarda Pletsch joined the company in 2020.
Soon after, in 2021, thanks to the partnership with RA Reviews , 123 Marcas innovated again and became the first company in the sector to have audited reviews, ratifying the excellence in the provision of services.
What has changed for 123 brands after implementing RA Reviews ?
After implementing RA Reviews, we saw that the results surpassed the credibility factor because we had audited comments, resulting in evolution, as we constantly have access to our customers' perceptions.
“ RA Reviews is the tool I use most nowadays. All reviews are analyzed, together with the files of each service (since we have records of 100% of the services), allowing us to correct any issues, implement improvements quickly or even know that a given service is in line with what our client expects.” Roberto Soraire – Executive Director.
Have you noticed an increase in sales and/or conversion rate after using RA Reviews ?
Yes, we have noticed that customers have become more trusting of the company, which means more service contracts are being made.
In the first month of RA Reviews, revenue increased by more than 10% compared to the best month in the company's history, and in the sixth month, after some improvements, revenue increased by more than 55% compared to the best month in the company's history. In other words, since the beginning of the partnership between Trustvox and 123 Marcas, the company's revenue has been growing.
Have you noticed an increase in sales and/or conversion rate after using RA Reviews ?
Yes, we have noticed that customers have become more trusting of the company, which means more service contracts are being made.
In the first month of RA Reviews, revenue increased by more than 10% compared to the best month in the company's history, and in the sixth month, after some improvements, revenue increased by more than 55% compared to the best month in the company's history. In other words, since the beginning of the partnership between RA Reviews and 123 Marcas, the latter's revenue has been growing.
How do the features selected above help you in your day-to-day life?
It helps us to have continuous improvements. When serving customers, we can check the impression customers form based on how issues are handled. With this, we talk to the team to have more assertive communication, to improve a process or to define best practices.
How can RA Reviews also help your e-commerce?
With all the acceleration that e-commerce has experienced, in 2021, Brazil reached its highest record in online shopping volume. There were 78.5 million in the first quarter of the year alone.
Likewise, researching the store's reputation and product quality has become an essential part of the consumer's purchasing journey.
More than 80% of consumers look for reviews (customer opinions) before purchasing a product or service, whether in a physical store or online, according to a study carried out by the French Institute of Public Opinion.
