How is coronavirus affecting email marketing?
Posted: Tue Dec 03, 2024 8:19 am
We are facing an unprecedented event, the coronavirus has reached Spain and the rest of the world causing great havoc. Lockdown, shops and businesses closed and companies adapting at full speed to continue with their activity.
Without a doubt, it is a time when organizations, companies and brands must make decisions and execute them quickly and effectively. In the field of email, exactly the same thing happens. For this reason, in this post we freight forwarders brokers email lists will analyze how the coronavirus is affecting Email Marketing . Is the frequency of sending the same? What is the tone of the communications being sent? What strategies are being used in response to the situation? We will see below.
For companies, this is a time of uncertainty, especially regarding how to manage communications with their subscribers. With the closure of shops and stores, their email marketing has taken a turn for the worse and they have had to rethink their strategy. Added to this is the fact that marketing teams must make decisions remotely and any type of approval is twice as slow.
For this reason, we see how the way of proceeding in many cases is different. In fact, the sector of the company is also a relevant factor. In the fashion sector, the closure of stores has been decisive. We find from those brands that have decided to stop their communications until further notice, to those that have cancelled their scheduled shipments and have only sent to those countries where their stores are still open.
We can say that in most cases, the frequency of shipments has decreased and that those who have decided to maintain the same volume do so because they already tend to make few shipments.
Many brands have prepared newsletters with official announcements informing about the closure of their stores and explaining how the new returns policy would work and the security measures they would follow in their shipments. Messages have also been used to reinforce the #yomequedoencasa campaign , thus showing the brand/company's commitment to the current situation and the measures imposed by the government.
Without a doubt, it is a time when organizations, companies and brands must make decisions and execute them quickly and effectively. In the field of email, exactly the same thing happens. For this reason, in this post we freight forwarders brokers email lists will analyze how the coronavirus is affecting Email Marketing . Is the frequency of sending the same? What is the tone of the communications being sent? What strategies are being used in response to the situation? We will see below.
For companies, this is a time of uncertainty, especially regarding how to manage communications with their subscribers. With the closure of shops and stores, their email marketing has taken a turn for the worse and they have had to rethink their strategy. Added to this is the fact that marketing teams must make decisions remotely and any type of approval is twice as slow.
For this reason, we see how the way of proceeding in many cases is different. In fact, the sector of the company is also a relevant factor. In the fashion sector, the closure of stores has been decisive. We find from those brands that have decided to stop their communications until further notice, to those that have cancelled their scheduled shipments and have only sent to those countries where their stores are still open.
We can say that in most cases, the frequency of shipments has decreased and that those who have decided to maintain the same volume do so because they already tend to make few shipments.
Many brands have prepared newsletters with official announcements informing about the closure of their stores and explaining how the new returns policy would work and the security measures they would follow in their shipments. Messages have also been used to reinforce the #yomequedoencasa campaign , thus showing the brand/company's commitment to the current situation and the measures imposed by the government.