This simple question proves the following: marketing emails are a tremendously effective channel for both direct sales and B2B sectors . In fact, it is essential in any marketing or communication strategy.
It is an economical, fast and super effective way to attract traffic to a email list france website and build loyalty among your contacts.
Want to know what the article is all about? Watch the video below !
TABLE OF CONTENTS
Frequency is the key to a balanced communication strategy
Personalize the emails
Use graphic resources
Direct your reader by directing the message
Less is more
Don't be heavy. Communicate in a balanced way
And finally… Test
The coronavirus crisis has shown us how important it is to have a good digital communication strategy with our clients. What do you do when your sales team can no longer go out to show your clients the latest news about your business? Very simple. If you have done your homework and have tried to take care of another communication channel, such as marketing newsletters , you will have been able to continue to inform your contacts about everything. If not, what are you waiting for?
In the following letters you will find all the keys you need to create an attractive Newsletter and prepare a perfect email marketing strategy .
Keep reading to find out how!
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