Distribution : This is the process of publishing, sharing and promoting content. Once created, it must be delivered to the right person. In a content marketing strategy, it is recommended to phone number database malaysia spend 20% of the time on creation and 80% on distribution.
Email marketing : In the inbound world, email marketing relies on segmentation to avoid intrusive use and thus send the right email to the right audience at the right time. This is important for converting leads into customers and customers into prescribers.
Engagement : Engagement is a brand's ability to establish and strengthen its relationships with users through a wide variety of channels (social networks, email, web, etc.), from the first interaction to beyond the moment of purchase.
Form : A key tool for converting a website visitor into a lead and leaving their contact information, usually in exchange for an offer of interest. It is a fundamental part of a landing page .
Funnel : The funnel is the process that a user follows from the moment they contact the brand until they become a customer: initial stage or TOFU (Top of the Funnel) for visitors and leads; middle stage or MOFU (Middle of the Funnel) for qualified marketing and sales leads; and low stage or BOFU (Bottom of the Funnel) for
opportunities and customers. In recent years, the inbound methodology has moved from the funnel model (wider top and narrower bottom) to another known as flywheel , which is visualized as a circle, since customers can become prescribers and in turn attract new commercial audiences to the brand, who restart and accelerate the process.
