Many thanks to everyone who attended! We are delighted that so many people were interested in our digital event, in addition to the high percentage of live attendance and participation rate we had. It is clear that interest in the digitalisation of marketing and sales processes in the B2B sector has increased since the lockdown.
Many of you asked us questions live, but we only had time to answer a few questions. Throughout this week, we have been individually answering questions via email. However, we have compiled some of the most frequently asked questions in this article , because we understand that the concerns are common and we can help.
What topics have been asked the most questions about?
What B2B Marketing actions to implement
Alternatives to Fairs
How to manage B2B sales: tools for salespeople
B2B Marketing
What marketing actions could be carried out in B2B?
It is clear that we need to reorient the B2B marketing strategy and digitalise it. Many companies, as we mentioned in the presentation, depend on trade fairs; now they can start implementing other marketing actions, and there england whatsapp number are many options in the digital field.
In the Report we proposed some:
Screenshot 2020-04-30 at 12.12.22
The most common digital actions in B2B today are the creation of blog content, social media management or email marketing… This is normal, because in this sector, quality information and content are essential.
Our recommendation is to look at what you were doing digitally up until now and try to go one step further.
For example:
If you already manage a blog… study the positioning of your keywords, work on SEO to boost visits to your website
If you already do email marketing… automate your processes. Lead nurturing is going one step further!
If you already manage social media… should we promote a product or service by running a small paid social media campaign?
If you already have consolidated digital marketing processes... shall we do a webinar to capture new leads?
