How to spot a good B2B marketing agency
Posted: Sat Dec 14, 2024 9:34 am
looking to generate more leads, it is not enough to just have a nice website, the key is to have relevant conversion content for your potential client.
What convertible elements can you use on your website?
EBooks
CTAs
Landing Pages
Thank You Pages
Forms
Success stories
Why? Because the first place a customer will go is your website. That's why your website should be the key tool to get leads. You must generate professionalism and trust through the content you share.
Here is an example of a conversion element; a CTA and a Landing Page:
Capture-3
3. ABM Marketing (Account Based Marketing)
Your current digital marketing strategy is not working, because your sector is filipina telegram complex and your clients belong to a very specific niche that is difficult to find. Then, it is time for you to consider creating an AMB Marketing strategy .
Do you know what this is? If you already know who your customer is, there is no point in developing a content and Inbound Marketing strategy. It is more effective to launch content directly to these specific profiles. For example, through tools like Sales Navigator or simply by working with LinkedIn.
To do this, it is necessary for marketing and sales to go hand in hand , in this way achieving a common goal is more successful . How does it work? Very easy, first the marketing team is in charge of generating and preparing the leads. Once they are prepared, the sales team goes into action. With the previous work of marketing, sales will ensure that the lead completes the purchase process as quickly and satisfactorily as possible.
As you can see, this is a chain of work where the culture of collaboration and feedback is essential, in order to generate more leads and successfully reach a common goal.
What convertible elements can you use on your website?
EBooks
CTAs
Landing Pages
Thank You Pages
Forms
Success stories
Why? Because the first place a customer will go is your website. That's why your website should be the key tool to get leads. You must generate professionalism and trust through the content you share.
Here is an example of a conversion element; a CTA and a Landing Page:
Capture-3
3. ABM Marketing (Account Based Marketing)
Your current digital marketing strategy is not working, because your sector is filipina telegram complex and your clients belong to a very specific niche that is difficult to find. Then, it is time for you to consider creating an AMB Marketing strategy .
Do you know what this is? If you already know who your customer is, there is no point in developing a content and Inbound Marketing strategy. It is more effective to launch content directly to these specific profiles. For example, through tools like Sales Navigator or simply by working with LinkedIn.
To do this, it is necessary for marketing and sales to go hand in hand , in this way achieving a common goal is more successful . How does it work? Very easy, first the marketing team is in charge of generating and preparing the leads. Once they are prepared, the sales team goes into action. With the previous work of marketing, sales will ensure that the lead completes the purchase process as quickly and satisfactorily as possible.
As you can see, this is a chain of work where the culture of collaboration and feedback is essential, in order to generate more leads and successfully reach a common goal.