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Success Story: How to increase international turnover by more than 1,950% through an Inbound Marketing strategy
International Inbound Marketing Strategy
Artesanía Cerdá is an international company with more than 45 years of experience and very high quality standards, specialising in the creation and marketing of licensed products. At Cerdá, collections of character products are filipina whatsapp number created for the use and enjoyment of audiences of all ages.
In the licensing sector , Cerdá stands out from its competitors by taking care of even the smallest detail: design, manufacturing, distribution..., always trying to provide added value at every step and going beyond the success and sales potential of the license.
The company already had a solid track record in selling licensing products to distributors in Spain, but it was faced with a major challenge: developing the brand's presence in Europe to boost the company's growth in most European countries : Portugal, Italy, the United Kingdom, France, Germany, the Nordic countries, the Eastern countries, etc.
This complicated challenge was solved through an Inbound Marketing strategy capable of increasing visibility and customer acquisition at an international level. An ideal strategy to become scalable and without the financial outlay that would be required to open offices in all the countries mentioned above. The results obtained, 8 months later, have exceeded all expectations :
Increase in traffic by more than 100%
300% more leads
Improved lead to MQL conversion rate by 43%
1,950% increase in year-on-year turnover through inbound customers
