In most cases, it is assumed that the number of visits will be related to the filipinas telegram sale. This is not the case, as it will depend on the product, what is offered on the website and what conversion elements exist.
Have you considered changing the page you drive traffic to or optimizing it for conversion to see if it improves the performance of your campaigns?
If you're going to focus on Google Ads , optimize your search terms. Google AdWords offers tools to find the best keywords for each business . If you enter a series of keywords, the platform will offer you suggestions indicating the number of monthly searches and the level of competition for them. You can get an idea of how much it will cost you by estimating the CPCs and the ideal budget. The tool will offer you averages from other advertisers bidding on these same words.
We advise you to start with the basics and analyse the short and medium term results, doing a daily review of the search terms that have been triggering your ads. This will help you to include keywords that you consider interesting and to discard those that are not by marking them as negative words.
It is important to take into account the decision-making process that a user goes through from a more general search to a more specific one. Let's imagine a sales funnel. The user would initially search for modern men's sneakers and in the decision phase arrive at a query such as buy men's sneakers with white soles. Let's suppose that it is a Valentine's Day gift. The couple would search for Valentine's Day gift ideas and would perhaps end up with a romantic hotel with a pool . In the first one we are rambling about the gift and in the last one we already have a very clear purchase decision.
If you have campaigns with keywords that are too broad, you will end up with unqualified leads, low CTRs and a poor conversion rate. Whereas if your target audience is too narrow, your coverage will be limited and the number of conversions will decrease.
If your digital goal is to build a strong and sustainable online ecosystem in the long term, what you need to do is combine a good SEO strategy with specific support in Paid Media or SEM campaigns . Simply betting on this last piece of the great puzzle that is the digital world will not help you much. For example, a good method is to implement an inbound marketing strategy in your B2B marketing plan , capable of combining owned, earned and paid media.
