Confidence Corner`
Posted: Tue Dec 03, 2024 8:32 am
h time they come back to your site, then reach out when they express a clear intent to buy.
According to research by Gartner, B2B buyers spend 45% of their time in the buyer's funnel researching independently and just 17% of their time meeting with potential suppliers. This means by the time you speak to most leads, they've already performed most of their research. By tracking users' on-site behavior, you can reach out when they are ready to buy, and your sales team spends less time on leads that won't convert. Cold outreach Cold emails and cold calls are a mainstay of sales — but should they be? With an average conversion rate of around 3%, cold calling is one of the least effective sales methods.
So why do we keep doing it? Because when you don't have hot leads, cold leads are better cameroon email list 371983 contact leads than no leads at all. Don't worry, I'm not going to tell you to quit cold outreach entirely. What I do recommend is warming leads up a little bit. There are several ways to do this — you can use sales email templates to create a series of emails, so you're not reaching out to totally cold leads. At Leadfeeder, we've also leaned into account-based marketing — where you target specific companies with custom campaigns, rather than targeting a bunch of companies and seeing which ones bite.
The best way to improve cold outreach conversion rates is actually a bit simpler. Social selling methods help you get to know leads. This can be as simple as researching leads on LinkedIn and interacting with a few posts before reaching out. Instead of writing one bland note and pumping it out to 50 LinkedIn connections, take the time to get to know people who might benefit from your offer. Who are they, what do they like? What problems do they have? Celebrate their wins and then — when the time is right — show how you can help.
According to research by Gartner, B2B buyers spend 45% of their time in the buyer's funnel researching independently and just 17% of their time meeting with potential suppliers. This means by the time you speak to most leads, they've already performed most of their research. By tracking users' on-site behavior, you can reach out when they are ready to buy, and your sales team spends less time on leads that won't convert. Cold outreach Cold emails and cold calls are a mainstay of sales — but should they be? With an average conversion rate of around 3%, cold calling is one of the least effective sales methods.
So why do we keep doing it? Because when you don't have hot leads, cold leads are better cameroon email list 371983 contact leads than no leads at all. Don't worry, I'm not going to tell you to quit cold outreach entirely. What I do recommend is warming leads up a little bit. There are several ways to do this — you can use sales email templates to create a series of emails, so you're not reaching out to totally cold leads. At Leadfeeder, we've also leaned into account-based marketing — where you target specific companies with custom campaigns, rather than targeting a bunch of companies and seeing which ones bite.
The best way to improve cold outreach conversion rates is actually a bit simpler. Social selling methods help you get to know leads. This can be as simple as researching leads on LinkedIn and interacting with a few posts before reaching out. Instead of writing one bland note and pumping it out to 50 LinkedIn connections, take the time to get to know people who might benefit from your offer. Who are they, what do they like? What problems do they have? Celebrate their wins and then — when the time is right — show how you can help.