Shopping centres have been struggling for several years with a very complex context resulting from the pandemic. Footfall that has not yet recovered to 2019 levels, operator closures, customers wary of visiting closed shopping spaces, and so on.
In this turbulent scenario, there is one phone number list india element that, if implemented with planning, hard work and dedication, becomes the perfect route to success. Indeed, we are talking about the valuable marketing plan .
Creating a marketing plan for a shopping centre is a task that involves taking into account different aspects when establishing a strategy : analysis of the situation in which the space is located, as well as its competition, in addition to establishing realistic objectives and actions to achieve them. Last but not least, establishing the budget to be used, with the aim of proposing campaigns or an activation plan that adapts to the client's budget .
Given the nature of this type of space, establishing attractive marketing actions in shopping centres becomes a very interesting and challenging task for the manager and the communication agency. In addition to campaigns in collaboration with operators, whose objectives focus on increasing footfall, directing traffic to their establishments and energising the commercial space, there are other types of actions that accompany and strengthen the image of the centre within its surroundings.
For this reason, and to provide variety to the promotional actions carried out both in the digital and offline spheres , we are going to explain how to incorporate the calendar of International and World Days into your shopping centre's marketing strategy. Keep reading!
World Days Calendar for Shopping Centres: Ideas and Practical Examples
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