What is guerrilla marketing?
Posted: Sun Dec 15, 2024 3:27 am
Do you remember how MTV came to Spain in 2006 with the “I love Laura” campaign? Or the famous marriage proposal in lip-dub format that broke records on YouTube? And with a more recent example… do you remember the appearance of an elephant in the streets of Madrid, which turned out to be the inauguration of an illuminated Zoo? These actions are clear examples of guerrilla marketing, a strategy that uses creativity and the surprise factor to leave a mark without the need for large investments .
Illuminated Zoo Campaign - Guerrilla Marketing
Source: Mario Marzo – Tiktok
According to Jay Conrad Levinson, the creator of the term in his book Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, guerrilla marketing is a form of advertising that pursues indonesia whatsapp number conventional objectives through unconventional methods , investing in creativity rather than big budgets . In essence, guerrilla marketing turns the message into a living experience that connects directly with the audience.
This type of marketing, often associated with ambient marketing, continues to evolve in the digital environment to improve its reach. However, it remains true to its principles:
Low budget : Your main investment is creativity.
Focus on human psychology : Understand user behavior and emotions.
New and existing relationships : Focuses on cultivating and strengthening connections.
Support on traditional and digital platforms : Technology amplifies your reach, being essential for the message to be distributed effectively.
Scalability : Although it started with small businesses, today any type of company uses guerrilla marketing techniques.
street marketing example
TABLE OF CONTENTS
Types of Guerrilla Marketing
Ambient Media
Buzz Marketing
Flash Mobs
Lip Dub
Ambush Marketing
Guerrilla marketing strategies to attract subscribers
1. Lead Generation
2. Activating Contacts
3. Customer Loyalty
Types of Guerrilla Marketing
Although guerrilla marketing is characterized by its creativity, there are several modalities that stand out for their ability to surprise and impact:
Illuminated Zoo Campaign - Guerrilla Marketing
Source: Mario Marzo – Tiktok
According to Jay Conrad Levinson, the creator of the term in his book Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, guerrilla marketing is a form of advertising that pursues indonesia whatsapp number conventional objectives through unconventional methods , investing in creativity rather than big budgets . In essence, guerrilla marketing turns the message into a living experience that connects directly with the audience.
This type of marketing, often associated with ambient marketing, continues to evolve in the digital environment to improve its reach. However, it remains true to its principles:
Low budget : Your main investment is creativity.
Focus on human psychology : Understand user behavior and emotions.
New and existing relationships : Focuses on cultivating and strengthening connections.
Support on traditional and digital platforms : Technology amplifies your reach, being essential for the message to be distributed effectively.
Scalability : Although it started with small businesses, today any type of company uses guerrilla marketing techniques.
street marketing example
TABLE OF CONTENTS
Types of Guerrilla Marketing
Ambient Media
Buzz Marketing
Flash Mobs
Lip Dub
Ambush Marketing
Guerrilla marketing strategies to attract subscribers
1. Lead Generation
2. Activating Contacts
3. Customer Loyalty
Types of Guerrilla Marketing
Although guerrilla marketing is characterized by its creativity, there are several modalities that stand out for their ability to surprise and impact: