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Tue, Mar 28, 2023 @ 01:42 PM
HubSpot: Complete guide to take advantage of all its functions
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HubSpot is not a software that goes unnoticed by any marketing department that works on the success of any company.
In fact, this suite has established itself as one of the most important tools for simplifying processes and integrating all information about clients, prospects, campaigns and more into a single platform.
This has allowed it to be recognized in the annual G2 best software awards as:
First on the Best Selling Products list.
Third Best Software Product (overall).
Fourth Best Customer Service Product.
Fourth on the list of Best Products for Small Businesses.
It seems like an easy thing to achieve, but not everyone can get 50 quality reviews, approved and published during the 2022 calendar year and meet factors such as customer satisfaction and popularity.
But wait, how did HubSpot come about?
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah , while they were students at MIT (Massachusetts Institute of Technology).
Both noticed that traditional marketing techniques were becoming less effective in the digital age and that companies needed to adapt to the new ways in which customers interacted with brands .
From there, the idea arose to create a marketing platform that would help companies attract, convert and retain customers, through the Inbound methodology that I will talk about later and that will be useful to you as you join the digital transformation.
Since then, HubSpot has grown to become a leading platform in:
Marketing
Sales
Customer service
Founders of HubSpot
Well, a promise is a promise…
Let's take a closer look at the inbound methodology
It is a strategy that is characterized by its focus on creating and distributing relevant and valuable content to capture the attention of potential customers naturally and developing a connection based on trust and commitment.
Instead of interrupting a person to beg them to become your client, you seek to occupy the necessary spaces to be present at the moment they look for you.
The execution of this strategy is based on four fundamental pillars :
Attract : By creating quality content that answers the needs and questions of potential customers.
Convert : By offering valuable content or resources in exchange for their contact information.
Close : With personalized marketing and sales strategies, such as emails or chatbots.
Build loyalty : by delivering quality service and offering additional resources that keep the customer engaged with the brand.
Strategies and actions applied to the Inbound Methodology
Behind Inbound success there are a series of strategies focused on generating good results:
Content Marketing
Content marketing is a strategy based on the creation and distribution of valuable content for a specific target audience, with the aim of attracting, retaining and converting potential customers into real ones.
The content created can be in different formats:
Blog articles on topics of interest to the audience, with the aim of positioning the company as an authority on the subject and attracting traffic to the website.
Infographics with interesting data or statistics on a topic related to the company. You can share them on social media to increase brand visibility.
Educational or entertaining videos on the company's YouTube channel to attract potential customers and retain existing ones.
Podcasts to answer questions and establish a relationship of trust with the audience.
Free eBooks in exchange for contact information , this way you generate leads and attract potential clients.
Email marketing
Email marketing is a strategy that involves sending personalized emails to a specific audience with the aim of promoting products or services and maintaining a relationship with existing customers.
Below are some examples of email marketing that you can apply to your company:
Newsletters with relevant information about your products or services, industry news, useful tips, whatever your users need.
Promotional emails to generate sales. You can include exclusive discounts, special promotions, incentives, among others.
Follow-up emails to confirm an action taken by a user, such as completing a form or making a purchase.
Cart abandonment emails are sent to users who have not completed a purchase. They serve to recover the sale and offer incentives for closing.
Reactivation emails to encourage inactive customers to return. You can remind them of the benefits of your products or services.
Automation of various processes
Process automation in marketing allows you to save time, optimize activities and improve the monitoring and analysis of results in real time.
Below, I give you some examples of which processes you can automate in your marketing department:
Emails – Send personalized messages to customers at different stages of the buying cycle. For example, a welcome email when a customer registers on your website, monthly promotions, or product updates.
Social media posts to maintain a consistent online presence without having to worry about manually posting to each platform.
Contact and lead management helps you keep track of potential customers and ensure they receive the right information and content.
Data Analysis & Reporting – Automatically collect data on your customers’ behavior, email open rates, social media performance, and other key indicators.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is a technique that focuses on improving the positioning of a website in the organic results of search engines like Google, this allows you to have:
More traffic.
Leads.
Sales.
Social networks
Social media is a powerful tool to complement your inbound marketing strategy, as it allows you to:
Distribute content.
Attract potential customers.
Interact with your audience.
Build relationships.
Increase brand visibility.
Generate quality traffic and leads.
As you can see, the inbound methodology is an effective way to attract customers organically and naturally , which helps build trust and credibility.
In addition, it reduces the cost of customer acquisition in the long term , since they come to the company voluntarily and not as a result of unwanted advertising.
Now that you know what the inbound methodology is, let's see
How can HubSpot help you?
HubSpot helps you have better control and management of an inbound marketing strategy , because it has tools for creating and publishing content, managing leads, analyzing and monitoring, and integrating with other tools.
In itself, with HubSpot you can:
Build a website from scratch, thanks to its CMS.
Publish optimized blog posts.
Have templates to create landing pages, emails or forms.
Manage your customers' contact information to follow up with them.
Develop smart forms.
Program chatbots to provide help to your customers in real time.
Manage your brand's social media.
Create tasks for various CRM users.
Create Facebook Ads and measure their performance.
Set up an email sequence.
Conduct customer surveys to determine their level of satisfaction with the service.
Having the possibility of integrating more than 500 different applications.
With this, you can increase your team's efficiency and improve your business results by automating and optimizing marketing, sales, customer service and CRM processes.
Learn about the top benefits of HubSpot
HubSpot stands out compared to other software in the same category, and I'll tell you why right now.
All the tools you need to work are found in a single interface
This means you can go from working on your marketing campaign to analyzing your sales results or answering support tickets with a single click .
This is important because all available information about a customer is in one place:
Pages visited.
Emails.
Proposals submitted.
Support tickets, among others.
This allows you to have a global image of what is happening in the company , without having to cross-check data or consult several platforms. In addition, several members of your team can work at the same time without interruptions.
It is intuitive and easy to use
HubSpot is designed to be used by professionals with little technical knowledge and small businesses that lack a development team.
This allows:
Find and use the tools and features you need quickly and efficiently.
Reduce the learning curve in the implementation process of this new technology.
Efficiently manage marketing, sales and service tasks.
The platform offers free resources such as articles, videos, certifications and a help center to make the most of all its tools.
You have vital information to make better decisions
Having a single source of information allows you to be confident in the authenticity of the data stored in your account.
This helps you make fact-based decisions or use the data in various business activities, such as:
Reporting.
Implementation of marketing campaigns.
Personalization of content on your website based on the needs of each user and more.
More productivity to boost your team's potential
With all your information stored on this platform, reports and dashboards are automatically updated , making it possible to implement procedures and systems that handle manual tasks, such as updating your contacts' information based on their behavior.
This way, your team has more time to dedicate to tasks that help you boost your business and meet your customers' needs.
Does HubSpot have any disadvantages?
Like everything, of course yes:
Advanced features require the paid version, as does personalized and real-time support.
Some reports and analyses can be difficult to understand if you are just starting out in the world of analytics.
The learning curve can be steep if your sales process is very complex.
But don't worry, we can help you throughout the entire process!
Chat with us!
You probably think we've finished the article, but get ready because now I invite you to discover:
How can HubSpot products boost your business growth?
HubSpot Products
HubSpot has the following products:
CRM Hub.
Marketing Hub.
Sales Hub.
Service Hub.
CMS Hub.
Hub Operations.
To help you understand better, each account includes a free version of the CRM with its basic features , while the acquisition of one or more of the paid products adds additional functionalities.
Below, I give you a detailed explanation of each one so that you can discover its purpose and all the possibilities that you can apply to your company:
CRM Hub
CRM Hub
CRM is a free customer relationship management (CRM) tool and is where all of HubSpot's operations begin, as it stores the data that powers the Marketing and Sales tools .
Through it, you have the facility to:
Create lists and filters to group them and perform bulk actions
Get into the details of each contact individually and take action on a large scale.
This will definitely help you:
Group contacts with similar characteristics into lists and filters to perform bulk actions, such as sending emails or updating information, instead of doing it one by one.
Segment contacts based on specific characteristics , such as geographic location, industry, or interaction with the company. This makes it easier to personalize communications and improve the relevance of the message.
Identify sales or marketing opportunities . For example, if you have a list of contacts who have interacted with a previous marketing campaign, you can send a special offer to drive conversion.
Improve retention : If you have a list of inactive customers, send personalized communication to regain interest and loyalty.
Add a Google Chrome extension to track your emails
This way, everything is automatically recorded in your company's history and you can know when people open your message through a HubSpot notification.
This is perfect for:
Knowing when is a good time to start tracking and making it more effective.
Automate tasks like sending follow-up emails and creating reminders.
Save time and be more efficient in your marketing, sales or customer service actions.
Structure and organize your sales process in a pipeline
A sales pipeline is a visual representation that encompasses all the steps in the sales process. Each lead that moves through the stages is defined by specific actions, which are usually reflected visually in your CRM.
This is the best way to follow up with your potential clients, from the first contact to the sale.
Okay, let's say you're a salesperson working at a software company.
Using HubSpot CRM, you can organize your sales pipeline in the following way:
Research Stage – Gather information about your potential customers and make sure they fit your ideal customer profile.
Contact Stage : Once you've identified your leads, you reach out to them via email, phone, or social media. In HubSpot, you can log all the interactions you have with leads so you can follow up later.
Qualification Stage – Uses a score to rank leads based on their interest and likelihood of closing the sale.
Proposal Stage : Once you’ve qualified your leads, it’s time to present them with a proposal. In HubSpot, you can customize it and send it directly from the platform.
Closing Stage – After sending the proposal, it’s time to close the sale. Within the platform, you can track sales opportunities and receive notifications when a potential client accepts the proposal.
Follow-up stage : Follow up with the customer to make sure they are satisfied with the product or service. In HubSpot, you can schedule reminders to do this and send automated emails.
Organize your work routine through the task menu
HubSpot's Tasks menu is a useful tool that allows you to organize and prioritize daily tasks in the system. Some of the cool features, if you want to boost your productivity, are:
Creating and assigning tasks to yourself or other team members.
Prioritize tasks based on their importance so you can focus on what's most important.
Task Tracking – You and your team can keep track of pending, completed, and in-progress tasks.
Integration with HubSpot Calendar , sync tasks with your calendar so you can plan your time and stay organized.
Task automation through workflows and email sequences to help you save time and improve efficiency.
These features are useful, but their effectiveness in your business strategy can be limited. That's where HubSpot's other components come into play, taking business strategy to a new level of impact and efficiency.
Marketing Hub
Marketing Hub
It is a set of tools that serve to successfully execute inbound marketing campaigns in order to:
Increase traffic.
Convert leads.
Generate a return on investment.
When you sign up for Marketing Hub, when you access the software, you will see the following options in the menu:
Dashboard
Provides a panoramic view of all your marketing activities, offering the option to customize to suit specific needs.
In general, this view shows key statistics and links to detailed reports about your marketing efforts, including:
Traffic.
Number of contacts.
Landing page performance.
Email marketing metrics.
Conversion rates.
Contact list
The second tab of the menu gives you the possibility to access all the information related to your contacts and leads:
Contact database.
Business base.
Lists.
Automation flows.
Templates.
Lead scoring.
General settings related to contacts.
From these options, automation possibilities help you nurture your contacts through functions such as:
Add or remove the contact from a segmentation list or other automation flows.
Create a new business opportunity.
Create a task or note.
Send email to contact.
Send internal email.
Track a new owner for that contact.
Fill in or leave blank certain fields of the contact or company.
Content
The Content menu offers a variety of options and tools to help you create and manage content for your website , blog, and other marketing channels.
Some of the options that can be found in this menu are:
Websites – Create custom web pages with a variety of templates and editing tools.
Blogs : Write, layout, and publish blog posts while scheduling future posts and managing comments.
Forms – Generate custom forms to capture information from website visitors.
Images & Templates – Upload and manage images, files, and other media assets on the website.
Emails – Send personalized emails and track their performance.
Landing pages : Design custom landing pages for specific campaigns.
CTAs : Generate personalized calls to action (CTAs) to drive traffic to specific pages.
Social
In this menu you have a series of tools at your disposal to help you manage and optimize your social media strategies . Some of the options you can find are:
Social Media : Manage and schedule your posts across a variety of platforms including Facebook, Twitter, LinkedIn, Instagram and more.
Social Media Monitoring – Monitor and respond to mentions of your brand on social media and track engagement and interaction with your content.
Blog Posting to Social Media – Automatically share your blog posts to your social media profiles.
Analytics : Understand the performance of your social media posts and campaigns, track your audience growth and overall engagement.
Reporting : Create a customized report of your activity on each social network and discover areas for improvement.
Productivity
Here you have 3 tools:
Projects : Similar to Trello, it allows you to create checklists of all the actions required for a project and determine a deadline and a person responsible for each of them.
Calendar : HubSpot gives you a complete overview of your blog, email, landing pages, and social media schedule. It includes what's on the way and what's already done.
Campaigns : In this section you can analyze the results of your campaigns and evaluate their impact in terms of traffic, lead conversion and customers.
Marketing Automation
Build automated workflows for your marketing campaigns helping you:
Automate tasks.
Follow up with potential clients.
Send follow-up emails.
Information
Create detailed reports on the performance of your marketing campaigns. You can see:
Website traffic.
The performance of social media posts.
The effectiveness of email campaigns.
Sales Hub
Sales Hub
Sales Hub is a complete set of tools designed to increase sales productivity , shorten deal cycles, and deliver a more human sales process.
Below is a breakdown of each of the options offered:
Dashboard : Get an overview of key sales metrics such as the number of contacts, companies and deals created, activities completed and revenue generated.
Contacts : View and manage contact information, including interaction history, emails, and notes.
Companies : View and manage information about the companies you work with, including interaction history and notes.
Deals – Manage the status of the deals you are working on, such as value, likelihood of closing, and expected closing date.
Meetings : Create and schedule meetings with your contacts and clients. You have the option to share custom scheduling links and receive notifications when meetings are scheduled.
Phone : Make phone calls directly from HubSpot and record them for later review.
Tasks – Create and manage tasks related to your sales, such as following up with a lead or sending a proposal.
Reports : Generate detailed reports on your sales performance, including the number of won and lost deals, average closing time, and conversion rate.
Service Hub
Service Hub
Customer service software makes it easier to interact with your customers, helps them achieve success and turns them into promoters of your company, through tools such as:
Tickets : Generate support tickets for your team members to handle customer support. Allows you to prioritize and track their status.
Service Automation : Automate your customer support process and create workflows for common tasks, such as sending follow-up emails or assigning tickets to team members.
Live Chat : This option allows you to offer live chat to your customers to answer questions and provide help in real time. You can customize your messages and schedules.
Conversations : Manage all your customer interactions, including emails, live chat, and social media messages, in one place.
Knowledge Base : Create a knowledge base so your customers can find answers to their frequently asked questions. You can organize it by topic and customize the content.
Surveys : Create and send surveys to your customers to get feedback and suggestions about your service. You have options to customize them and analyze the results in real time.
Reports : Generate detailed reports on your customer service performance, including average ticket response time, satisfaction rate, and effectiveness of automated workflows.
CMS Hub
CMS Hub
CMS Hub focuses on creating and managing professional websites without the need for advanced technical skills.
Includes:
Cloud hosting.
Drag-and-drop tool to create web pages, without the help of a developer.
Default themes for websites with the option of custom development.
Dynamic content.
Partners and suppliers for stress-free data migration and web redesign.
Operations Hub
Operations Hub
This is a comprehensive business operations management solution that helps companies increase productivity through automation and centralization of operational processes.
Includes several tools:
Workflow automation , ideal for tasks such as managing support tickets and events.
Collaborative project management in one place , including assigning tasks, creating deadlines, and managing budgets.
Real-time reporting and analysis of company operations to identify areas for improvement and growth opportunities.
Today, it is common for businesses to use multiple tools and platforms to manage their business processes, which can result in a lack of visibility and difficulty making decisions.
HubSpot can help you solve these difficulties, read on to find out:
How can HubSpot's integration with other tools help you achieve greater personalization and efficiency?
Integrating HubSpot with other tools and platforms offers numerous benefits, including:
Increased efficiency : Integration with other tools enables automation of tasks and workflows, helping teams work more efficiently.
Access to additional information : If you use HubSpot as your data warehouse, you will have access to data modeling capabilities that will allow you to make informed decisions.
Improved data quality and increased visibility : Helps teams identify opportunities for improvement and increase efficiency.
With this, your team can work smarter, make better decisions, and increase customer satisfaction.
Some of the most common tools that integrate with HubSpot are :
Google Analytics : Facilitates the analysis of website performance in terms of traffic, behavior and conversion.
Salesforce : It is a CRM platform that integrates to synchronize and manage customer data.
LinkedIn Sales Navigator : Search and connect with potential customers and leads on LinkedIn, integrating information and data into HubSpot.
Hootsuite : Helps you manage and schedule social media posts by bringing information and data into the platform.
WordPress : Makes it easy to integrate and manage website content in HubSpot, as well as search engine optimization (SEO).
SurveyMonkey : Provides the ability to conduct surveys and obtain valuable information from customers and leads, adding the data to HubSpot.
What other tools can you integrate with HubSpot?
HubSpot has a number of endpoints that allow you to view and send virtually all of the information stored in the development of your campaigns and sales activities.
Any tool you use that receives data through APIs or web services (ERPs, point-of-sale systems, for example) can be integrated with HubSpot.
Additionally, Operations Hub is a spectacular tool that allows you to automatically set up a connection infrastructure with your tools, without having to worry about maintaining servers, query daemons, and so on.
Free resources offered by HubSpot
HubSpot offers free resources that can help you get the most out of the inbound methodology and apply it to your business.
Featured resources include:
HubSpot Blog.
Downloadable resources.
HubSpot Academy.
HubSpot Research.
Below I explain each one so you can get the most out of them:
HubSpot Blog
The HubSpot blog is an interesting tool for anyone focused on improving their marketing, sales, and customer service skills and for those who need to stay up to date with the latest industry trends.
You can find information about:
Marketing education including strategy, SEO, social media, content marketing, online advertising and much more.
Sales tips to help you improve your skills to close more deals and generate more revenue.
Customer Service : Tips and strategies to help professionals improve customer satisfaction and keep customers happy.
Product updates , new features and improvements.
Business leadership tips to improve your team and business management skills.
Downloadable resources
Similar to the blog, HubSpot has a wide variety of downloadable materials and resources , such as:
Guides in PDF format.
Infographics.
Templates and presentations.
These can be very useful for exploring specific topics you want to learn in more detail.
HubSpot Academy
HubSpot Academy is an online training platform that helps you complement your knowledge and skills in marketing and sales . It offers:
Free training : Anyone can study at no cost.
Up-to-date, quality content : Courses are created by experts in each area and are regularly updated to ensure that all students have access to relevant information.
Flexibility : Courses are available online and can be taken anytime, anywhere. You can take them at your own pace and adapt them to your lifestyle.
Recognized certifications : They are a great advantage to nurture your professional profile and stand out in the market.
Community and additional resources : Connect with other marketing and sales professionals, ask questions, and get answers from experts. Additionally, the platform features templates, tools, and guides to help students apply what they’ve learned in their daily work.
HubSpot Research
HubSpot Research is an online research platform that provides in-depth data and analysis on a variety of marketing, sales, and customer service topics.
This allows you to get:
Up-to-date and relevant information to keep you up to date with the latest industry trends and practices.
Reliable and accurate data .
Free Access : All HubSpot reports and research studies are available for free to anyone interested in checking them out.
Wide variety of topics on virtually anything you are interested in in marketing, sales, service and operations.
Useful information for strategic decision making , which can generate a positive impact on your business.
What do you need to implement HubSpot in your company?
To implement HubSpot in your company, follow these steps:
Create a HubSpot account.
Define what you want to achieve , for example, increase sales, improve customer retention, increase brand visibility, etc.
Set up your account to suit your needs : This includes creating contacts, properties, forms, and automations. It's important to customize these modules to your business's needs and ensure that all data is being captured correctly.
Integrate HubSpot with your website to make the most of its features: This way you can track visitor interactions and have data that you can use to personalize content.
Train your team to ensure they are taking advantage of all the platform’s features and functions.
Integrate other tools such as billing systems or marketing automation tools. Importantly, this may require developing a custom API.
Test and launch to confirm that everything is working properly and that data is being captured and managed appropriately. Once complete, the platform can be launched permanently.
Monitoring and optimization after implementation , to verify that it is working optimally and that the defined objectives are being achieved. Adjustments should also be made, based on the results obtained.
Use HubSpot : This includes creating content, tracking visitor interactions, and analyzing the data obtained.
Do you need support to implement HubSpot in your company?
Chat with us!
Is HubSpot easy to implement?
The complexity of the implementation will depend on your company's structure, processes, coordination between the teams involved and the tools that need to be incorporated, among other factors.
To do this, I recommend that you ask yourself some questions that could help you evaluate the complexity of the implementation process :
What is the role of each user?
How many data sources do you need to migrate information from?
Have you defined the teams and the access, viewing and usage permissions to HubSpot to be granted? Who are they?
What steps are followed to refer a prospect to the sales team?
What is your after-sales process?
What processes do you want to automate?
What metrics will define the success of the implementation?
If you need help from platform implementation specialists to ensure that it is being used efficiently and effectively to meet your goals…
Chat with us!
5 Frequently Asked Questions When Implementing HubSpot
How long does it take to implement HubSpot?
Implementation time can vary depending on your company's needs and the amount of data you need to migrate. However, it can typically be implemented within a few weeks.
What are the technical requirements to implement HubSpot?
All you need is an internet connection and a modern web browser. No special hardware or additional software is required.
Do I need support to implement HubSpot?
The simple answer is: It depends on the complexity of your processes.
There are factors that make an implementation complex:
Number of HubSpot Hubs/products to be implemented.
Number of users you need to migrate to the platform, changing habits takes time.
User access settings – who can see everything and who has a custom view.
Number of reports to be configured, applications to be integrated, etc.
Will my business grow immediately after implementation?
No, by implementing HubSpot you have the information you need to improve your processes and free your team from repetitive activities to focus on growth.
So growth is step by step, as long as your entire team is focused on continuous improvement.
Post-implementation: Will HubSpot go it alone?
No, you need your team to be up to date with the platform and manage clients and leads. Involve them, involve them in the implementation and invite them to give feedback.
Is HubSpot free?
Yes and no.
A free HubSpot account is a great way to get started without incurring any upfront costs. While features are limited compared to paid versions, it's still a popular and valuable option for small businesses and enterprises just starting to implement an inbound marketing strategy.
HubSpot offers different pricing plans that vary depending on each user's needs and goals.
Next, I present to you:
The main differences between a free account and HubSpot's paid plans
Paid plans offer more advanced and customized options for users who need a more complete and sophisticated platform for their marketing, sales and customer service goals.
The main differences are based on:
Features : HubSpot's free account includes a number of basic features, however, they are limited compared to paid plans, which include advanced tools.
User Limitations : HubSpot’s free account has a user limit, meaning that only a few people will be able to access and use the account. Paid plans, on the other hand, offer unlimited user options.
Technical Support : HubSpot's free account does not include technical support, while paid plans offer personalized assistance.
Customization : HubSpot's paid plans allow for customization of the platform based on each user's specific needs and goals, while the free account does not include these options.
Integrations : HubSpot's paid plans allow integration with other tools and platforms.
Data Storage : The free account has limited data storage capacity, while paid plans offer unlimited options.
At this point you may be wondering which is better for your business, a free account or a paid account? The answer depends on your needs and goals.
While the free account is a good option for a small business looking for a simple and easy-to-use platform, the paid plans offer a number of advanced features that help you achieve marketing, sales, and customer service goals more effectively.
What elements define the HubSpot price?
HubSpot price
The value of each Hub is different, for example:
In the case of Marketing Hub , the number of contacts you have registered in your database influences.
In the other hubs you are charged for each user who has access to the platform.
Marketing Hub pricing is based on a combination of several elements including:
Number of contacts
The price varies depending on the number of contacts you have in your database . For example:
If you have a small business with a database of 1,000 contacts, you can choose the basic tier, which is currently priced at $50 per month.
If your database grows to 10,000 contacts , you may need more features and a more advanced level of service, such as the Professional level, which is currently priced at $800 per month.
Features
Different features are available at different price levels and you can choose the ones that best suit your needs. For example:
If your business focuses primarily on lead generation and contact management , you can choose the Basic tier, which includes email tools, contact forms, and website visitor tracking.
If you need additional features like marketing automation, CRM, and advanced analytics , you may want to opt for the Professional or Enterprise level, which offer a wide range of more specialized options.
By choosing pricing tiers, you can customize your plan to meet the specific needs of your business and maximize its effectiveness.
Service levels
HubSpot offers different levels of service, from the basic level to the enterprise level. Each level of service offers different features and customization options, and pricing varies depending on which one you choose.
Contract duration
Pricing may vary depending on the length of contract you choose . If you plan to use HubSpot for a full year, you can choose an annual contract instead of a monthly contract. By doing so, you get a significant discount.
For example: If you choose the basic level of service with a monthly contract, the price is $50. But if you choose the annual one, the cost per month is reduced to $45.
In addition, by opting for an annual contract you avoid unexpected price increases during the year and better plan your budget.
It is important to evaluate your business needs and compare different options before choosing the plan that best suits your business.
Tips to get the most out of HubSpot
Learn how to use all the tools and features : Take advantage of the educational resources that HubSpot offers to learn how to use all the tools and features that the platform has to offer.
Define your marketing goals and strategies before you start using the platform, so you can be more effective.
Use HubSpot's CRM to manage and organize all your customer and lead information.
Configure your account preferences to make the platform fit your needs and way of working.
Use automation tools to save time and improve efficiency in your processes and workflows.
Create relevant, quality content using HubSpot's tools to generate and distribute content effectively.
Analyze and evaluate the results of your strategies with analytics and reporting tools to understand your performance and/or adjust them as necessary.
Although HubSpot is a very complete and versatile tool, it is important to keep in mind that it cannot solve all of your company's problems on its own . Therefore, it is important for you to know:
What can't HubSpot help you with?
After you have seen all the advantages that HubSpot brings to your business, it is important for you to know that this platform alone:
It does not generate traffic.
Don't sign up new customers out of the blue.
It does not solve any product or service demand problems you may have.
What it really does is contribute to the success of the Inbound Methodology phone number list in your company . If you use the platform with a strategic vision, you can:
Create and share content relevant to your audience , which can attract more visitors to your website and convert them into potential customers.
Save time and improve efficiency by doing tasks like contact management, marketing automation, and social media management in one place.
Gain data to better understand your customers' behavior and make informed decisions to improve marketing and sales strategies.
Improve your customers' experience and increase retention.
It's also important to keep in mind that this is a platform that allows you to do so many different things, so it's easy to get lost and not know where to start.
Hence, the importance of having the help of a partner agency that accompanies you along the way to better direct your efforts and get the most out of the platform.
Why choose Hiperestrategia when implementing HubSpot?
