Improving the sales funnel
Posted: Sun Dec 15, 2024 6:04 am
Web design Alicante and text content . Just like that, without further ado. From my point of view, they are the key combination for a page to work well. And I'll tell you why. Sometimes, we limit ourselves to being on the Internet because we have to be there.
I'm not saying there's no reason for that statement, but the reason is a bit weak, isn't it? The worrying thing is that it makes us forget the true objective of a website: to be the main communication channel of your digital strategy. Through it, you speak, listen and give the necessary reasons for users to end up becoming customers.
And within this interaction, design and content come into play to increase business sales, improve brand positioning and convey everything you have to say.
Today I want to talk about content and leave aside –just for today– the design. Because, no matter how much you have an excellent web design , which I can help you with, it will have little impact if you don’t also take care of the other side of the coin.
What is web content
Web content is everything we see when browsing a page . As we said, it is one of the pillars of your digital brand communication because it helps to transmit the philosophy, the value of the product or service and to shape a specific personality. This is achieved by playing with the different formats and the infinite possibilities that we have. There is no correct alternative beyond the one that your clients like.
Types of content
If I say content, texts come to mind, am I wrong? Let's review the different formats, because without any intention of taking away from the letters the prominence they have on web pages, they can be combined with many more options.
Texts
It is one of the main elements of a website and it is mandatory, I repeat, mandatory to work on them well. There are many types of texts; your website will mainly contain the copy texts of the different sections and blog articles. Direct sales texts such as landing pages or capture pages can also come into play.
Images
Images in web design become another of the pillars. They accompany, give harmony, represent and grant confidence to Internet users. Depending on the type of business and the websites, you will have to work with one style of images or another. If it is a personal brand website, for example, you will need professional photos of yourself, your space and related to the profession you are dedicated to.
Videos
Audiovisual content is becoming more and more popular. It is perhaps not that common on websites and you will find all kinds of opinions on how to introduce it. The truth is that with videos or gifts a wide range of possibilities open up to add to the header, include testimonials or go into more depth on certain topics.
Program
Interactive programs are small apps that, for example, can be used to conduct surveys, games or queries. They are another alternative to encourage interaction and entertain visitors. Their implementation is more complicated from a technical point of view and that is why they are seen less often, which gives them a novel and innovative feel.
Audio
Podcasts are becoming the kings of content. During 2020, in Spain, audio consumption has skyrocketed . It is clear that it is not the most common option and it is likely that it may not have a place on your website. Or maybe it does. Selling an infoproduct in audio format, or a presentation can be a differentiating alternative. Whatever the case, do not lose sight of the evolution of the audio format, because it will continue to be talked about.
Results of good web content
I think I've mentioned it before, web content is key. First, because it represents your brand in this jungle called the Internet, but also because it has a strong strategic component.
WEB positioning
I ask a question: who wants to be on the first page of Google for a transactional search in the sector? To simplify it, if you are a web designer, would you want to be on the first results when someone searches for “e-commerce web designer”?
Well, what I was saying. And to appear there you need many more things, but you belgium whatsapp number data definitely need content that ranks.
A few weeks ago I wrote about a sales funnel model that I personally love. In reality, it doesn't matter what type of funnel you work with, what is clear is that selling involves a series of stages and good content allows you to optimize them.
Therefore, we are talking about improving acquisition, conversion rate, interaction and sales. And, of course, loyalty as well. Generating quality web content affects not only the brand image, but also the numbers.
How to create quality content for a website
I'll tell you in advance that good content is not always easy to obtain. First, because it will depend on who you are targeting and second, because it will continue to depend on what you want to achieve.
Therefore, to create good content, there are two fundamental steps:
Defining your ideal client
I'm not saying there's no reason for that statement, but the reason is a bit weak, isn't it? The worrying thing is that it makes us forget the true objective of a website: to be the main communication channel of your digital strategy. Through it, you speak, listen and give the necessary reasons for users to end up becoming customers.
And within this interaction, design and content come into play to increase business sales, improve brand positioning and convey everything you have to say.
Today I want to talk about content and leave aside –just for today– the design. Because, no matter how much you have an excellent web design , which I can help you with, it will have little impact if you don’t also take care of the other side of the coin.
What is web content
Web content is everything we see when browsing a page . As we said, it is one of the pillars of your digital brand communication because it helps to transmit the philosophy, the value of the product or service and to shape a specific personality. This is achieved by playing with the different formats and the infinite possibilities that we have. There is no correct alternative beyond the one that your clients like.
Types of content
If I say content, texts come to mind, am I wrong? Let's review the different formats, because without any intention of taking away from the letters the prominence they have on web pages, they can be combined with many more options.
Texts
It is one of the main elements of a website and it is mandatory, I repeat, mandatory to work on them well. There are many types of texts; your website will mainly contain the copy texts of the different sections and blog articles. Direct sales texts such as landing pages or capture pages can also come into play.
Images
Images in web design become another of the pillars. They accompany, give harmony, represent and grant confidence to Internet users. Depending on the type of business and the websites, you will have to work with one style of images or another. If it is a personal brand website, for example, you will need professional photos of yourself, your space and related to the profession you are dedicated to.
Videos
Audiovisual content is becoming more and more popular. It is perhaps not that common on websites and you will find all kinds of opinions on how to introduce it. The truth is that with videos or gifts a wide range of possibilities open up to add to the header, include testimonials or go into more depth on certain topics.
Program
Interactive programs are small apps that, for example, can be used to conduct surveys, games or queries. They are another alternative to encourage interaction and entertain visitors. Their implementation is more complicated from a technical point of view and that is why they are seen less often, which gives them a novel and innovative feel.
Audio
Podcasts are becoming the kings of content. During 2020, in Spain, audio consumption has skyrocketed . It is clear that it is not the most common option and it is likely that it may not have a place on your website. Or maybe it does. Selling an infoproduct in audio format, or a presentation can be a differentiating alternative. Whatever the case, do not lose sight of the evolution of the audio format, because it will continue to be talked about.
Results of good web content
I think I've mentioned it before, web content is key. First, because it represents your brand in this jungle called the Internet, but also because it has a strong strategic component.
WEB positioning
I ask a question: who wants to be on the first page of Google for a transactional search in the sector? To simplify it, if you are a web designer, would you want to be on the first results when someone searches for “e-commerce web designer”?
Well, what I was saying. And to appear there you need many more things, but you belgium whatsapp number data definitely need content that ranks.
A few weeks ago I wrote about a sales funnel model that I personally love. In reality, it doesn't matter what type of funnel you work with, what is clear is that selling involves a series of stages and good content allows you to optimize them.
Therefore, we are talking about improving acquisition, conversion rate, interaction and sales. And, of course, loyalty as well. Generating quality web content affects not only the brand image, but also the numbers.
How to create quality content for a website
I'll tell you in advance that good content is not always easy to obtain. First, because it will depend on who you are targeting and second, because it will continue to depend on what you want to achieve.
Therefore, to create good content, there are two fundamental steps:
Defining your ideal client