What will help consumers fill out a survey: research from marketers and our experience
Posted: Sun Dec 15, 2024 6:23 am
If you use customer surveys, you know how difficult it is to increase the number of completed surveys. Perhaps the results of this study, as well as the description of our case, will help you improve the situation.
Various studies show that key factors influencing consumer participation in surveys are not only their duration and simplicity, but also the impact on the future development of the company.
To begin, let's look at the results of a recent large-scale asia mobile number list survey of 10,394 consumers aged 18 to 77, conducted in September-November 2023 in various regions of the world, and the factors that influence a consumer's likelihood of participating in surveys.
Approximately 66% of respondents said that the key factor in increasing the likelihood of completing a survey is its simplicity. This includes an intuitive interface and mobile friendliness . Notably, this factor is important across all generations, from 62% of Gen Z to 67% of Gen Y and X.
A survey is more likely to be completed and completed if the customer feels that their opinion influences the company’s future actions. The majority of respondents (55%) say that participating in a survey aimed at developing products or services will increase the likelihood of their participation in the future. That is, if you simply find out something from respondents, that’s one thing, but if you convey that the data obtained from the surveys will find practical application, this motivates customers to spend their time and effort.
Another important aspect was the length of the survey. Less than 10 questions or a short survey were considered important for participation, which is in line with previous studies where long survey length was one of the main reasons for non-participation.
Various studies show that key factors influencing consumer participation in surveys are not only their duration and simplicity, but also the impact on the future development of the company.
To begin, let's look at the results of a recent large-scale asia mobile number list survey of 10,394 consumers aged 18 to 77, conducted in September-November 2023 in various regions of the world, and the factors that influence a consumer's likelihood of participating in surveys.
Approximately 66% of respondents said that the key factor in increasing the likelihood of completing a survey is its simplicity. This includes an intuitive interface and mobile friendliness . Notably, this factor is important across all generations, from 62% of Gen Z to 67% of Gen Y and X.
A survey is more likely to be completed and completed if the customer feels that their opinion influences the company’s future actions. The majority of respondents (55%) say that participating in a survey aimed at developing products or services will increase the likelihood of their participation in the future. That is, if you simply find out something from respondents, that’s one thing, but if you convey that the data obtained from the surveys will find practical application, this motivates customers to spend their time and effort.
Another important aspect was the length of the survey. Less than 10 questions or a short survey were considered important for participation, which is in line with previous studies where long survey length was one of the main reasons for non-participation.