Moving important events or a strong emphasis on online can be clearly seen in the benchmark in some sectors. If you know that the impact of certain events - such as corona - was great in your own sector, take a critical look at whether you can also include that impact in the assessment of the figures. The benchmark includes a good example of the Culture & Entertainment sector.
In the cultural sector, the CTR armenia phone number library percentages in B2C were higher in the corona years 2020 and 2021 than in other years. After all, a lot had to take place online at the time and the cultural sector also fully focused on that. The lower CTR percentages of the past two years can therefore be explained by a normalization of the numbers, rather than by poorly received e-mails.
Dutch Email Marketing Benchmark 2024 result ctr culture and entertainment
The Dutch E-mail Marketing Benchmark is a sum of no less than 20.5 billion sent emails for a data series that runs from 2015 to 2023. These emails were sent by 6,497 companies. The benchmark gives you a good picture of the email statistics in the Netherlands through this enormous wealth of data.
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