#HUGQuito: How to boost your company's digital transformation with Chatbots and Conversational Marketing
Posted: Sun Dec 15, 2024 8:34 am
On Wednesday, August 8, we hosted the HubSpot Users Group Quito Enterprise Edition: "How to boost your company's transformation with Chatbots and Conversational Marketing" with our special guest from Boston, José Ortíz (Customer Success Manager for LATAM at HubSpot).
The event organized by #TeamHiper had 200 attendees from various industries who were very excited to implement effective Conversational Marketing and Chatbots strategies in their sales processes.
During the event, José addressed two topics of great impact for organizations:
1.- How to create an effective Conversational Marketing strategy?:
During his keynote speech José explained to us that:
The most competitive companies are those that implement solutions that allow their country wise email marketing database customers to start 1:1 conversations at any time through any channel.
Companies must think beyond Live Chat and take their Conversational Marketing strategies to channels such as WhatsApp, Facebook Messenger, email, Slack... etc.
Conversational Marketing should not be limited to Sales or Marketing. ( Learn how a Flywheel can help you )
Why do it?
56% of people prefer to talk on FB Messenger rather than call customer service directly. ( Nielsen )
2.4 Billion messages sent between businesses and individuals per month. ( Messenger )
54.4% of people prefer chat channels to communicate with a brand. ( Messenger )
The event organized by #TeamHiper had 200 attendees from various industries who were very excited to implement effective Conversational Marketing and Chatbots strategies in their sales processes.
During the event, José addressed two topics of great impact for organizations:
1.- How to create an effective Conversational Marketing strategy?:
During his keynote speech José explained to us that:
The most competitive companies are those that implement solutions that allow their country wise email marketing database customers to start 1:1 conversations at any time through any channel.
Companies must think beyond Live Chat and take their Conversational Marketing strategies to channels such as WhatsApp, Facebook Messenger, email, Slack... etc.
Conversational Marketing should not be limited to Sales or Marketing. ( Learn how a Flywheel can help you )
Why do it?
56% of people prefer to talk on FB Messenger rather than call customer service directly. ( Nielsen )
2.4 Billion messages sent between businesses and individuals per month. ( Messenger )
54.4% of people prefer chat channels to communicate with a brand. ( Messenger )