To do this, you will need to find people's phone numbers so you can contact them. Unfortunately, this is not always as easy as a quick Google search. You may need to use other methods to help you populate the records in your PR CRM (customer relationship manager).
If you want to contact journalists, try using an online journalist whatsapp database database where you can find contact information. These media directories can be a useful place to access the information you need. Social media sites like Twitter may also list phone numbers on some profiles.
If you're going to cold call, warm them up by researching your prospect beforehand. You might want to email them first, or share posts on social media with them so they know your name. If you have any connections, be sure to mention them. And leave a short voicemail if you don't get through.
Once you've established connections with journalists and publishers, maintain those relationships over time.
The idea is to have them naturally talk or write about everything your brand does. You want to stay top of mind so that they think of you if the opportunity arises.
