Checklist for working with a company card in Google Maps and Yandex.Maps

[jakaria25]

There are very few companies that systematically approach the management of their page on Google and Yandex maps, and yet this is a source of free traffic of several thousand, or even tens of thousands of users per month. In this article, we will list what and how often should be done to collect the "cream" from search engines without spending a ruble.

We have devoted many articles to working with cartographic services, but in this article we simply want to formulate in a concise form some algorithm that will help in practice.

So, your card in Yandex or Google is a hub of constant and free traffic from search engines. And the first thing you need to do is to treat it as a landing page.

Start by filling out the card correctly, checking for errors, and rewriting the texts.

Please spell the company name correctly.

Please note that you have two lines: you can write different variations of the name for search optimization (one is the official IP Roga i Kopyta, and the other is for people - a leather shoe store near Volkovskaya)

Before writing a name, google companies whose names may middle east mobile number list overlap with yours. Sometimes it is worth building up, sometimes it is worth “taking” someone else’s traffic due to erroneous transitions. Think about it.


Reviews

This topic is more complex than questions and answers, and we would not recommend posting completely fake reviews yourself. Such a strategy can only be considered by companies with a very large amount of negativity on the network, in order to “beat” it with quantity for a while, while a full-fledged system for collecting positive feedback from customers is being implemented.

There are also many nuances regarding the size of reviews (ideally, you should receive reviews at least 10 words long and with attached photos, but attachments can delay publication), the size of responses to reviews and their format are also important.



If you are interested in the topic of leveling negativity, posting reviews and systematic work with online reputation, contact us for a consultation. GreenSMM specialists have many years of experience in this area and have already helped dozens of companies not only to correct their online reputation, but also to build a full-fledged system for working with reputation in order to avoid problems in principle and extinguish negativity without waiting for it to spread like a wildfire.