SMS Marketing4. 80.5% of consumers
Posted: Sun Dec 15, 2024 9:57 am
check their text notifications within five minutes of receipt
In the realm of digital marketing, SMS (Short Message Service) is buy phone number library emerging as a potent tool for reaching and engaging audiences. As of 2022, statistics indicate a growing interest among consumers, with 91% expressing willingness to sign up for text messages. This presents a valuable opportunity for businesses to tap into a highly engaged audience.
What makes SMS marketing particularly compelling is its remarkable open rates, soaring as high as 98%. This impressive metric underscores the effectiveness of text messages as a direct and impactful communication channel. Notably, the immediacy of SMS communication is underscored by the fact that 80.5% of consumers check their text notifications within five minutes of receipt, emphasizing the timeliness and versatility of SMS messages.
As we delve into the digital landscape of 2022 and beyond, integrating SMS marketing into your overall strategy can prove to be a strategic move, offering a direct and efficient way to connect with your audience.
Social Media Marketing 5. 64% of marketers plan to invest more in short-form videos in 2022
Compared to other content types, like images, infographics, or plain text, videos seem to be favored by consumers and marketers.
In fact, Tweets with videos generate ten times more engagement, while video ads decrease the cost-per-engagement by 50%.
And that with good reason. Due to their dynamic nature, videos stand out in the users’ feeds and attract more attention. What’s more, they are easier to follow and allow brands to convey a stronger message.
But what about short-form videos? Why are they so popular among viewers and creators?
We’ve talked with a few experts from a top social media marketing agency, and they said that it boils down to two reasons: attention spans and repeat views.
The average human’s attention span is around 8 seconds. Short-form videos ensure that the viewers absorb all of the information presented before losing interest.
In terms of repeat views, people would much rather rewatch a 10-second-long video than a 5-minute one, which is essential for getting the brand’s message ingrained into the users’ minds.
6. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
The advantage of social media is that it provides a two-way conversation between businesses and their audiences.
That said, social media marketing shouldn’t just be about posting content. That’s only half of the job.
Next, you’ve got to make sure that you constantly engage with your followers by replying to their comments, asking for their opinion via polls, and encouraging them to participate in your activities by posting user-generated content or hosting contests.
Also, try to humanize your brand, as this will allow your followers to establish a stronger connection with you. You can do this by posting behind-the-scenes content and
In the realm of digital marketing, SMS (Short Message Service) is buy phone number library emerging as a potent tool for reaching and engaging audiences. As of 2022, statistics indicate a growing interest among consumers, with 91% expressing willingness to sign up for text messages. This presents a valuable opportunity for businesses to tap into a highly engaged audience.
What makes SMS marketing particularly compelling is its remarkable open rates, soaring as high as 98%. This impressive metric underscores the effectiveness of text messages as a direct and impactful communication channel. Notably, the immediacy of SMS communication is underscored by the fact that 80.5% of consumers check their text notifications within five minutes of receipt, emphasizing the timeliness and versatility of SMS messages.
As we delve into the digital landscape of 2022 and beyond, integrating SMS marketing into your overall strategy can prove to be a strategic move, offering a direct and efficient way to connect with your audience.
Social Media Marketing 5. 64% of marketers plan to invest more in short-form videos in 2022
Compared to other content types, like images, infographics, or plain text, videos seem to be favored by consumers and marketers.
In fact, Tweets with videos generate ten times more engagement, while video ads decrease the cost-per-engagement by 50%.
And that with good reason. Due to their dynamic nature, videos stand out in the users’ feeds and attract more attention. What’s more, they are easier to follow and allow brands to convey a stronger message.
But what about short-form videos? Why are they so popular among viewers and creators?
We’ve talked with a few experts from a top social media marketing agency, and they said that it boils down to two reasons: attention spans and repeat views.
The average human’s attention span is around 8 seconds. Short-form videos ensure that the viewers absorb all of the information presented before losing interest.
In terms of repeat views, people would much rather rewatch a 10-second-long video than a 5-minute one, which is essential for getting the brand’s message ingrained into the users’ minds.
6. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
The advantage of social media is that it provides a two-way conversation between businesses and their audiences.
That said, social media marketing shouldn’t just be about posting content. That’s only half of the job.
Next, you’ve got to make sure that you constantly engage with your followers by replying to their comments, asking for their opinion via polls, and encouraging them to participate in your activities by posting user-generated content or hosting contests.
Also, try to humanize your brand, as this will allow your followers to establish a stronger connection with you. You can do this by posting behind-the-scenes content and