While e-commerce is the main focus, the lessons go beyond that — showing how to effectively use digital marketing channels in any modern marketing strategy. The newsletter often breaks down key growth tactics through real-world case studies from recognizable brands like Ritual, Crocs, and Athletic Greens.
What makes it special: There's a strong emphasis on using social media as a key growth channel, making this a particularly valuable resource for social media marketers.
8. Zero to Marketing
Focus: Dreaming up comprehensive, multi-channel marketing strategies for startups.
Frequency: Weekly
For those in the “learn by doing” subset, Zero to Marketing could be your next favorite newsletter. Written by marketing expert Andrea Bosoni, each issue is called “How I’d grow [insert startup here]” and dives into a thoughtful, unique strategy for a startup or growth-stage brand.
Every issue of this newsletter is overflowing with insights. Bosoni covers core marketing concepts like identifying your ideal customer profile (ICP) and figuring out how to reach them, developing acquisition strategies around content, social, and search, and optimizing conversions.
What makes it special: Zero to Marketing is written in a more narrative structure than other newsletters on this list. While it’s not necessarily scannable, it does help you track the thought process behind a master marketer so you can see how they problem-solve in (almost) real time.
9. Ahrefs Digest
Focus: Curating the biggest news and best ideas in SEO and digital marketing.
Frequency: Weekly
Best marketing newsletters - Ahrefs newsletterA snippet from Ahrefs Digest
