Use a sense of urgency
Posted: Tue Dec 17, 2024 3:46 am
When limited in time or resources, people become more motivated to make a final decision on offers. This is where a real estate email subject line works best, creating a sense of momentum to increase the interest of users. Such words should direct them to your email and make them want to light a fire on certain issues.
Role models :
"You're almost there...",
"Today it ends...",
"The situation is heating up in..." etc.
4. Make it more personal
According to Oberlo , emails with personalized subject lines email data increase open rates by 50%. This is mainly because people like to be valued and engage with their brands more directly. By adding some personal information to your email subject line, such as names, actions, or direct communication, you are more likely to grab consumers' attention and engage them with the content of the email .
Source: Easy Agent Pro
Source: Easy Agent Pro
Another great thing about personalized real estate email subject lines is that it is a more specific and unique way to craft emails that can definitely stand out from the crowd. Additionally, personalized email subject lines make your email less spammy and more informative since users weren’t expecting to see it.
Role models :
"(name), One more thing..."
"Let's get together (date)...",
"I missed you last week..." and so on.
5. Add some questions
Another great method that can help you reach consumers with real estate email subject lines is to include questions in them. An engaging question in your subject line can provoke your audience and encourage them to find an answer.
So, by asking a specific question related to the subject of the email, your consumers are psychologically engaged with the content of the email before they even open it! Even if it remains only in their mind, they will definitely take the time to learn more about it in the content of the email.
Role models :
"Why isn't your car selling?"
"Am I right in assuming?"
“Want to spend a day at the beach?” or something similar that might encourage your audience to interact.
6. Eliminate "spam" words
However, there are some words that can cause your audience to ignore an email or even mark it as spam. Many people treated the subject line as a title when deciding whether to read the email. It is also worth noting that statistically, simply including the simple word “newsletter” can lead to an 18.7% decrease in open clicks!
Role models :
"You're almost there...",
"Today it ends...",
"The situation is heating up in..." etc.
4. Make it more personal
According to Oberlo , emails with personalized subject lines email data increase open rates by 50%. This is mainly because people like to be valued and engage with their brands more directly. By adding some personal information to your email subject line, such as names, actions, or direct communication, you are more likely to grab consumers' attention and engage them with the content of the email .
Source: Easy Agent Pro
Source: Easy Agent Pro
Another great thing about personalized real estate email subject lines is that it is a more specific and unique way to craft emails that can definitely stand out from the crowd. Additionally, personalized email subject lines make your email less spammy and more informative since users weren’t expecting to see it.
Role models :
"(name), One more thing..."
"Let's get together (date)...",
"I missed you last week..." and so on.
5. Add some questions
Another great method that can help you reach consumers with real estate email subject lines is to include questions in them. An engaging question in your subject line can provoke your audience and encourage them to find an answer.
So, by asking a specific question related to the subject of the email, your consumers are psychologically engaged with the content of the email before they even open it! Even if it remains only in their mind, they will definitely take the time to learn more about it in the content of the email.
Role models :
"Why isn't your car selling?"
"Am I right in assuming?"
“Want to spend a day at the beach?” or something similar that might encourage your audience to interact.
6. Eliminate "spam" words
However, there are some words that can cause your audience to ignore an email or even mark it as spam. Many people treated the subject line as a title when deciding whether to read the email. It is also worth noting that statistically, simply including the simple word “newsletter” can lead to an 18.7% decrease in open clicks!