Strategies for effective product bundling
Posted: Tue Dec 17, 2024 3:51 am
Complementary products : Bundling products that are used together, such as toothbrushes and toothpaste, can boost sales.
Flexible bundles : By giving customers the ability to create their own bundles, a business can respond to individual needs and preferences.
Pricing Strategy : The price of a bundle should be carefully considered. It should be attractive enough for the customer, but still profitable for the company.
Real life story
When my current webshop took over in 2020, one thing struck me: the position of bundles on the site. As soon as you visited the webshop, you immediately saw three bundles. A basic, starter and professional package. The old owners had a reason for that and told me the following:
“With these bundles, we can direct visitors directly to a purchase. Products that customers might not purchase directly – because they are lower on the page – are now prominently algeria phone number library displayed. In addition, we offer the visitor a small discount, which makes the deals even more attractive. By then playing with copywriting, for example by making a package the most popular, we have more influence on the visitors than they think.”
Do you have a webshop ? Then it is definitely advisable to take a look at the order of products. Let products that are at the very bottom take center stage and test what exactly changes. Sometimes small changes can lead to bizarre results. In 2021, an acquaintance recommended me to test with a checkout bargain in the shopping cart. These products were low in price (< € 15) and relevant to virtually all visitors. This small adjustment ensured that 20% of visitors made an additional purchase. This form of upselling may not be a bundle directly, but it works basically the same. The important thing here is: be authentic and not too flashy. Make sure that the checkout bargain also matches what the customer is purchasing.
Flexible bundles : By giving customers the ability to create their own bundles, a business can respond to individual needs and preferences.
Pricing Strategy : The price of a bundle should be carefully considered. It should be attractive enough for the customer, but still profitable for the company.
Real life story
When my current webshop took over in 2020, one thing struck me: the position of bundles on the site. As soon as you visited the webshop, you immediately saw three bundles. A basic, starter and professional package. The old owners had a reason for that and told me the following:
“With these bundles, we can direct visitors directly to a purchase. Products that customers might not purchase directly – because they are lower on the page – are now prominently algeria phone number library displayed. In addition, we offer the visitor a small discount, which makes the deals even more attractive. By then playing with copywriting, for example by making a package the most popular, we have more influence on the visitors than they think.”
Do you have a webshop ? Then it is definitely advisable to take a look at the order of products. Let products that are at the very bottom take center stage and test what exactly changes. Sometimes small changes can lead to bizarre results. In 2021, an acquaintance recommended me to test with a checkout bargain in the shopping cart. These products were low in price (< € 15) and relevant to virtually all visitors. This small adjustment ensured that 20% of visitors made an additional purchase. This form of upselling may not be a bundle directly, but it works basically the same. The important thing here is: be authentic and not too flashy. Make sure that the checkout bargain also matches what the customer is purchasing.