Nearly 5 million Gen Z'ers in the Netherlands
Posted: Tue Dec 17, 2024 3:57 am
In 2024, almost 5 million people in the age category of 9 and 29 will belong to Generation Z in the Netherlands. This is evident from the age structure in the population pyramid of Statistics Netherlands (CBS). A serious group of people that companies and salespeople will have to take into account in the coming years. Ignoring such a large group of people is not an option. In order to respond to this with social selling, it is important for salespeople to be aware of a number of important characteristics of Generation Z.
Key Features
1. Always be online
Generation Z always has their phone at hand in their online search for answers. For this they make standard use of online resources. Think of the use of forums, websites, social media and ChatGPT. For companies and salespeople it is therefore increasingly important to share their information online with the target group argentina phone number library in order to be found. And that is exactly what social selling is all about. Sharing relevant information and protecting knowledge is no longer useful. Do you not share knowledge online? Then the competition will do it for you. Being always online is therefore one of the most important characteristics of Generation Z. How many people do you see on their way to work on public transport without a phone? Exactly, very few.
Gen Z on phone source: Elena Efimova / Shutterstock
2. Enterprising and independent
Enterprising and a strong preference for independence: two other important characteristics of Generation Z. Independence in particular is becoming increasingly apparent in the Netherlands. The number of (young) independent entrepreneurs has increased significantly in recent years. More and more young people want to be their own boss , according to figures from Statistics Netherlands (CBS) and the Chamber of Commerce. As a company and seller, it will therefore become increasingly common in the future to do business with an individual and less with a large company.
Key Features
1. Always be online
Generation Z always has their phone at hand in their online search for answers. For this they make standard use of online resources. Think of the use of forums, websites, social media and ChatGPT. For companies and salespeople it is therefore increasingly important to share their information online with the target group argentina phone number library in order to be found. And that is exactly what social selling is all about. Sharing relevant information and protecting knowledge is no longer useful. Do you not share knowledge online? Then the competition will do it for you. Being always online is therefore one of the most important characteristics of Generation Z. How many people do you see on their way to work on public transport without a phone? Exactly, very few.
Gen Z on phone source: Elena Efimova / Shutterstock
2. Enterprising and independent
Enterprising and a strong preference for independence: two other important characteristics of Generation Z. Independence in particular is becoming increasingly apparent in the Netherlands. The number of (young) independent entrepreneurs has increased significantly in recent years. More and more young people want to be their own boss , according to figures from Statistics Netherlands (CBS) and the Chamber of Commerce. As a company and seller, it will therefore become increasingly common in the future to do business with an individual and less with a large company.