But which campaigns really made a difference? And how can you apply these insights to take your own brand campaigns to new heights? In this article, I’ll take you through my favorite brand campaigns of 2023 and the most important takeaways for content marketers!
If you read this and think: hey, I still armenia phone number library miss this campaign! or I agree/disagree with your choices because…, don't hesitate to share your opinion in the comments. Your insights only make this discussion more valuable. And I really like that!
#9: The Qroon from Tikkie: indispensable at the flea market
Looking back on King's Day 2022, we see that the use of personal Tikkie QR codes for cashless payments was an unparalleled success. The method was widely adopted and resulted in an increase in transactions via Tikkie's QR codes of up to 400% higher than normal and reaching almost one million euros in transactions in one day.
Fast forward to 2023, where Tikkie and Natwerk raised the bar high with their inventive campaign during King's Day 2023. Together they introduced the QRoon , a regal twist that embodies our digital zeitgeist, fully wrapped in the iconic royal headgear.
This move not only facilitated smoother transactions between buyers and sellers, but also gave a whole new meaning to 'collecting money'. Moreno Kensmil, head of marketing at Tikkie, aptly noted that people are now used to paying digitally and this handy QR code makes this easier than ever during the free market.
