You can send them a weekly or monthly email with updates about your market, news and trends. Remember: even at this stage you are not selling to them! You are providing them with useful and interesting content to build a relationship of trust.
You can also invite them to a demo or free trial. Track the effectiveness of your lead nurturing programs
Measuring activity is very useful at this stage: it allows you to understand telegram database how effective your nurturing program is. You can track the progress of it by analyzing the number of emails opened and the number of subscribers who click on one of the links displayed in your newsletter.
4. Delight
Once you have acquired new customers, the relationship with them is not over. You have to keep it alive because you have to encourage them to buy from you again.
How can you do that?
You can take Amazon as an example: after you have purchased a book from their e-commerce site, Amazon sends you an email and asks for feedback. Amazon then sends you another email with suggestions of other books that might interest you – a choice based on your previous purchase.
It's only natural that the Inbound methodology can achieve so much in the customer journey. After all, it is specifically designed to satisfy and nurture the experience of its buyers. If you are interested in applying this methodology to your company, do not hesitate to contact us and we will be happy to schedule a free appointment for you and discuss your company's needs. Best of luck!
