In the John Oliver style: with authority, context and relevance . Let me explain:
The problem:
John Oliver is not well known in Latin America, his show focuses on the c level or decision maker email list United States and Europe (with the exception of the program about FIFA).
How to solve it?
Finding an opportunity and making the most of it
As?
With quality content: a 4-minute satire that is a crash course in Content Marketing:
It begins with the definition of a context: the nature of the citizen link in which President Rafael Correa addresses Ecuadorians
He uses a funny hook to gain the audience's attention and make his case (the appearance of the clown Tiko Tiko)
Presenting his case: President Correa's reactions to his detractors on social media
It makes your audience say yes with opinions that can hardly be denied (the low quality of Facebook content, for example)
Calls to support a cause
The original video was removed from YouTube due to a copyright complaint, but within hours several copies were uploaded: there are no limits to quality content.
The result?
Coverage in media worldwide, especially in Latin America, and millions of views of his satire ( Mission Accomplished, John Oliver is no longer unknown in the region ).
The media published a new article every time the President spoke on the subject, and so John Oliver's message and position became more widely known.
