best times to post on social media
Posted: Tue Dec 17, 2024 4:43 am
Your specific audience's habits
Your industry's unique patterns
Different time zones
Platform-specific dynamics
Content type and quality
The reality is that your optimal posting times depend entirely o italy phone number whatsapp n when your specific audience is most likely to engage. A B2B brand might see peak engagement during work hours, while a entertainment account might thrive in evening hours. Global brands need to consider multiple time zones, while local businesses can focus on their community's patterns.
The takeaway
We strongly recommend testing different publishing times and frequencies on each social media platform to figure out your ideal posting schedule.
Use industry benchmarks, like our suggested best times, as a starting point, not a rule book. Then study your analytics to understand when your content performs best.
Using a combined social media scheduling + analytics tool like Loomly can help with this, allowing you to strategically schedule content in advance and see how those schedules impact your results.
Remember: Good content at the "wrong" time will outperform mediocre content at the "right" time.
Myth 6: Using third-party editing tools will hurt your reach
"Using third-party editing apps will tank your reach!"
This myth gained traction as creators noticed their TikTok-edited videos performing differently on Instagram, leading to speculation that platforms penalize content edited with external tools. Some even claim using native features like Instagram's built-in effects will boost your reach.
The truth
Platform algorithms don't care where you edit your content. While it’s easy to understand the logic behind this popular myth, it’s been debunked directly by Adam Mosseri, the head of Instagram, who explicitly confirmed that using external editing tools has no impact on reach or visibility.
What actually matters:
Clean, watermark-free videos (i.e. don’t post a TikTok watermarked video to Instagram)
Content quality and engagement
Your industry's unique patterns
Different time zones
Platform-specific dynamics
Content type and quality
The reality is that your optimal posting times depend entirely o italy phone number whatsapp n when your specific audience is most likely to engage. A B2B brand might see peak engagement during work hours, while a entertainment account might thrive in evening hours. Global brands need to consider multiple time zones, while local businesses can focus on their community's patterns.
The takeaway
We strongly recommend testing different publishing times and frequencies on each social media platform to figure out your ideal posting schedule.
Use industry benchmarks, like our suggested best times, as a starting point, not a rule book. Then study your analytics to understand when your content performs best.
Using a combined social media scheduling + analytics tool like Loomly can help with this, allowing you to strategically schedule content in advance and see how those schedules impact your results.
Remember: Good content at the "wrong" time will outperform mediocre content at the "right" time.
Myth 6: Using third-party editing tools will hurt your reach
"Using third-party editing apps will tank your reach!"
This myth gained traction as creators noticed their TikTok-edited videos performing differently on Instagram, leading to speculation that platforms penalize content edited with external tools. Some even claim using native features like Instagram's built-in effects will boost your reach.
The truth
Platform algorithms don't care where you edit your content. While it’s easy to understand the logic behind this popular myth, it’s been debunked directly by Adam Mosseri, the head of Instagram, who explicitly confirmed that using external editing tools has no impact on reach or visibility.
What actually matters:
Clean, watermark-free videos (i.e. don’t post a TikTok watermarked video to Instagram)
Content quality and engagement