The consumer will benefit from this by being involved
Posted: Tue Dec 17, 2024 4:57 am
in an increasingly personalized program and the brand will be able to store all information in a transparent and consensual way.
This, in turn, strengthens the relationship between brand and consumer because if the latter realizes that the company makes good use of its data and uses it to its advantage, its trust and loyalty towards the brand itself will increase.
84 % of participants said they would happily leave their email address with a small incentive in return. 74% even without it!
Can gamification help with loyalty programs?
The answer is absolutely yes.
One of the main reasons why consumers abandon the ship is buy bulk sms service often due to the monotony of the service offered . Introducing more interactive gaming proposals is an effective strategy to increase engagement, interaction and loyalty of the consumer , decreasing the risk of losing them.
It seems that experience still comes before economic benefit: people want to feel important and involved, which is why emotional marketing is making a big comeback .
In this regard, let's introduce the real protagonist of the next topic: Generation Z, which makes emotional marketing its favorite hobbyhorse.
GEN Z's Shopping Habits
Young people belonging to Generation Z have purchasing habits that are based on some fundamental elements.
On one hand we have the values of sustainability , cruelty free and ecological. In fact, the new generations are more sensitive to environmental issues and they base their decisions on these to choose which brand to trust for their purchases.
According to a Nielsen report , 77% of GEN Z young people admit to not buying from countries with low sustainability standards. This means that a brand must have an excellent corporate reputation and be socially and environmentally committed to win their hearts.
Young people also prove to be very open-minded and always looking for new brands: 53% admit to willingly accepting the idea of frequently changing their favorite brand.
A final element is that of immediacy : patience is not the main virtue of the members of GEN Z, who after purchasing a package on Amazon, expect to hear the doorbell ring two minutes later. For them, a loyalty program must be instantaneous and constantly rewarding to be effective.
Happy birthday to you, happy birthday to Threads !
A year ago Threads was born , a new social Made in Meta anchored to Instagram, which aims to create instant and mainly textual-synthetic communication. But how much is it used by Gen Z? GEN Z considers Threads a more intimate dimension in which to give free rein to their thoughts, along the lines of Instagram Stories . Despite this, people between the ages of 18 and 24 represent only 37% of the members of the main social competitor of X.
As of today, Threads has 175 million subscribers and has seen a boom especially in February 2024 when it increased by 45 million subscribers in a single month.
To make a comparison with its main competitor, X (formerly Twitter), the latter still holds the leadership with its 250 million daily active users. Will the situation change? Let posterity judge!
We hope today's dive into the latest marketing trends was refreshing and we'll see you at the next MMR
This, in turn, strengthens the relationship between brand and consumer because if the latter realizes that the company makes good use of its data and uses it to its advantage, its trust and loyalty towards the brand itself will increase.
84 % of participants said they would happily leave their email address with a small incentive in return. 74% even without it!
Can gamification help with loyalty programs?
The answer is absolutely yes.
One of the main reasons why consumers abandon the ship is buy bulk sms service often due to the monotony of the service offered . Introducing more interactive gaming proposals is an effective strategy to increase engagement, interaction and loyalty of the consumer , decreasing the risk of losing them.
It seems that experience still comes before economic benefit: people want to feel important and involved, which is why emotional marketing is making a big comeback .
In this regard, let's introduce the real protagonist of the next topic: Generation Z, which makes emotional marketing its favorite hobbyhorse.
GEN Z's Shopping Habits
Young people belonging to Generation Z have purchasing habits that are based on some fundamental elements.
On one hand we have the values of sustainability , cruelty free and ecological. In fact, the new generations are more sensitive to environmental issues and they base their decisions on these to choose which brand to trust for their purchases.
According to a Nielsen report , 77% of GEN Z young people admit to not buying from countries with low sustainability standards. This means that a brand must have an excellent corporate reputation and be socially and environmentally committed to win their hearts.
Young people also prove to be very open-minded and always looking for new brands: 53% admit to willingly accepting the idea of frequently changing their favorite brand.
A final element is that of immediacy : patience is not the main virtue of the members of GEN Z, who after purchasing a package on Amazon, expect to hear the doorbell ring two minutes later. For them, a loyalty program must be instantaneous and constantly rewarding to be effective.
Happy birthday to you, happy birthday to Threads !
A year ago Threads was born , a new social Made in Meta anchored to Instagram, which aims to create instant and mainly textual-synthetic communication. But how much is it used by Gen Z? GEN Z considers Threads a more intimate dimension in which to give free rein to their thoughts, along the lines of Instagram Stories . Despite this, people between the ages of 18 and 24 represent only 37% of the members of the main social competitor of X.
As of today, Threads has 175 million subscribers and has seen a boom especially in February 2024 when it increased by 45 million subscribers in a single month.
To make a comparison with its main competitor, X (formerly Twitter), the latter still holds the leadership with its 250 million daily active users. Will the situation change? Let posterity judge!
We hope today's dive into the latest marketing trends was refreshing and we'll see you at the next MMR