What is important to mention: in general, well-known brands have a mental advantage in our brain, which is why Heineken takes the lead in many associations. Among fervent australia phone number library Amstel drinkers, Amstel did come out as 'most sociable'. Byron Sharp calls this phenomenon, in which brand use determines image, the 'I love my mum and you love yours' effect.
Beer associations revealed
Just as car brands control our brains, beer brands have left their own mark on our thoughts. Through the unconscious associations they activate, they direct our choices. Through good strategy and creative campaigns, these associations can be strengthened and changed.
Which beer will you crack open tonight to toast the new year? Cheers!
The art of influencing
In addition to providing insight into the associations of beer brands, you can also map that of your organization. Use your knowledge of psychology to get under the skin of your visitor and (re)direct him to your goal: conversions. During this online course, you will discover what you need to understand and direct online behavior.
