How to Increase Traffic to My Website: 6 Tips for Beginners
Posted: Tue Dec 17, 2024 5:16 am
When you have a website, you should make sure that it is visible and that people arrive at it naturally. This is the best way to increase your company's sales and get people to come to you looking for what you offer.
We want to support you on this path of growth, showing you 6 ways to drive traffic to your website
Share your content on social media
Generate traffic by creating your own content
Optimize your website for search engines
Promote your web address in all possible places
Join a community on Facebook
Share your link via Email Marketing
Share your content on social media
While there are advanced techniques to encourage people to visit your website (such as paid ads), there is one basic and intuitive technique that all professionals use: adding website links, blog articles or videos within your Facebook, LinkedIn, Instagram, YouTube, Twitter, etc. posts.
The number of users using social media is growing rapidly, and many of them tend to search for companies directly on their social profiles. For this reason, it is important that your brand has its own social media accounts .
The social networks most used to seek commercial support are Facebook cuba business email list and Twitter, as they have the greatest diversity of users in terms of ages, locations and socioeconomic levels. If your company and your audience require it, you can also create profiles on more visual platforms such as Instagram, YouTube and TikTok to generate targeted content and make more people know you.
Just remember to think before you create your profiles and post anything: Who do I want to reach and what do people use this social network for? Does what I'm going to post match what my target audience really wants to see?
Related: The 6 Best Free Social Media Tools
Generate traffic by creating your own content
The best way to get visitors is to create your own content, because there's no point in having social media if you don't have something to share. When we say "content" we mean useful information that really helps people who visit your website, whether they are current or potential customers .
Generating valuable, quality content will help you build a network of followers for your brand, helping you grow in a stable and organic way.
And if you're wondering, “What content should I create for the people I want to connect with?” these exercises are pretty helpful:
Take 15 minutes, together with your collaborators or acquaintances, to write down all the ideas that come to mind about your business : what products you have, what questions you are frequently asked, what product/service/benefit your customers like the most, what problems you help them solve, etc.
Go online and research your competitors . Visit their websites and social media profiles to note the topics they share, the questions their followers ask, and the posts that get the most reactions. This will help you understand what works in the industry and what questions people have.
If you have brochures or information documents about the uses of your products , transform them into new information to share on your page.
Go to Google or another search engine, type in phrases related to the solutions you offer, and note the results related to that search. For example, if you are in the plumbing business, you will notice that many people search for “How much does home plumbing cost?”
Reach out to people you know and ask them what they would want to know if they were looking for a business like yours . For example, if you sell handicrafts, ask them if they would like to know where they come from, what the manufacturing process is like, etc.
These exercises will help you write a list of ideas that you can develop little by little.
Related: What you can blog about… and what you can’t.
When it comes to formats that can be used to develop these ideas and drive traffic to your website, the variety is vast: blog posts, videos, video texts, infographics, photos, images with text, GIFs, case studies, eBooks, PowerPoint presentations, webinars, quizzes, podcasts, checklists, original research that people can read in PDF format… The sky is the limit!
It is important to familiarize yourself with many formats to understand that not everything is about writing. Sometimes it can be something as simple as recording a video with your cell phone where you explain “how to enjoy a trip with dogs” if you have a pet accessories store, to mention an example.
Optimize your website for search engines
Another way to drive traffic to your site is through SEO or Search Engine Optimization , which is nothing more than a series of tactics designed to make your page appear in the results of Google and other search engines, and thus receive more visits.
SEO positioning works in a relatively simple way and its objective is to make you appear at the top of the search engines. This means that if users type certain words to search for a product or service, the results immediately show your website at the top without paying a single penny for advertising.
Here are the first steps to finding keywords related to your activity or industry:
We want to support you on this path of growth, showing you 6 ways to drive traffic to your website
Share your content on social media
Generate traffic by creating your own content
Optimize your website for search engines
Promote your web address in all possible places
Join a community on Facebook
Share your link via Email Marketing
Share your content on social media
While there are advanced techniques to encourage people to visit your website (such as paid ads), there is one basic and intuitive technique that all professionals use: adding website links, blog articles or videos within your Facebook, LinkedIn, Instagram, YouTube, Twitter, etc. posts.
The number of users using social media is growing rapidly, and many of them tend to search for companies directly on their social profiles. For this reason, it is important that your brand has its own social media accounts .
The social networks most used to seek commercial support are Facebook cuba business email list and Twitter, as they have the greatest diversity of users in terms of ages, locations and socioeconomic levels. If your company and your audience require it, you can also create profiles on more visual platforms such as Instagram, YouTube and TikTok to generate targeted content and make more people know you.
Just remember to think before you create your profiles and post anything: Who do I want to reach and what do people use this social network for? Does what I'm going to post match what my target audience really wants to see?
Related: The 6 Best Free Social Media Tools
Generate traffic by creating your own content
The best way to get visitors is to create your own content, because there's no point in having social media if you don't have something to share. When we say "content" we mean useful information that really helps people who visit your website, whether they are current or potential customers .
Generating valuable, quality content will help you build a network of followers for your brand, helping you grow in a stable and organic way.
And if you're wondering, “What content should I create for the people I want to connect with?” these exercises are pretty helpful:
Take 15 minutes, together with your collaborators or acquaintances, to write down all the ideas that come to mind about your business : what products you have, what questions you are frequently asked, what product/service/benefit your customers like the most, what problems you help them solve, etc.
Go online and research your competitors . Visit their websites and social media profiles to note the topics they share, the questions their followers ask, and the posts that get the most reactions. This will help you understand what works in the industry and what questions people have.
If you have brochures or information documents about the uses of your products , transform them into new information to share on your page.
Go to Google or another search engine, type in phrases related to the solutions you offer, and note the results related to that search. For example, if you are in the plumbing business, you will notice that many people search for “How much does home plumbing cost?”
Reach out to people you know and ask them what they would want to know if they were looking for a business like yours . For example, if you sell handicrafts, ask them if they would like to know where they come from, what the manufacturing process is like, etc.
These exercises will help you write a list of ideas that you can develop little by little.
Related: What you can blog about… and what you can’t.
When it comes to formats that can be used to develop these ideas and drive traffic to your website, the variety is vast: blog posts, videos, video texts, infographics, photos, images with text, GIFs, case studies, eBooks, PowerPoint presentations, webinars, quizzes, podcasts, checklists, original research that people can read in PDF format… The sky is the limit!
It is important to familiarize yourself with many formats to understand that not everything is about writing. Sometimes it can be something as simple as recording a video with your cell phone where you explain “how to enjoy a trip with dogs” if you have a pet accessories store, to mention an example.
Optimize your website for search engines
Another way to drive traffic to your site is through SEO or Search Engine Optimization , which is nothing more than a series of tactics designed to make your page appear in the results of Google and other search engines, and thus receive more visits.
SEO positioning works in a relatively simple way and its objective is to make you appear at the top of the search engines. This means that if users type certain words to search for a product or service, the results immediately show your website at the top without paying a single penny for advertising.
Here are the first steps to finding keywords related to your activity or industry: