To improve incoming contacts, another effective strategy is to insert the link to the WhatsApp chat directly into a QR code to be printed on flyers and promotional material, but also to be inserted on other digital channels (e.g. website).
To generate a click-to-chat link and QR code, simply log into WhatsApp Business and follow this path: Settings > Business Tools > Short Link. In addition to creating a QR code and link, on this page you can also write a welcome message that users will receive once they enter the chat.
As already suggested in one of the previous paragraphs, launching a use a bulk sms service to compile your list WhatsApp Instant Win contest allows you to collect a large number of qualified contacts behind the promise of one or more prizes up for grabs. Surely among those listed, it is the strategy capable of generating a greater number of leads , since the possibility of winning a good or service, just by sending a message, is tempting for many users.
To ensure that the collected leads are on target, it is important that the prize offered is relevant to the company's business . For example, if a company deals with travel, an experiential or physical prize could be considered, still linked to the travel world.
4. Social advertising
WhatsApp, as is known, is part of Meta: a company that also owns Facebook and Instagram. Creating a WhatsApp Business account will allow you to connect the three platforms, with significant advantages. For example, by creating campaigns with a lead generation objective, you can drive conversations towards your WhatsApp business, thus collecting contacts potentially interested in your business.
In conclusion
The importance of WhatsApp for business can no longer be ignored. Our advice is to start today to lay the foundations for a lead generation strategy on WhatsApp and thus begin to build meaningful relationships with your customers, useful for increasing conversions and loyalty towards your business, obtaining a significant advantage over all your competitors.Generation Z is particularly attentive to values such as the uniqueness of the individual, freedom of action and thought, as well as honesty and transparency . And these values must be respected both in interpersonal relationships and in the brand-user relationship.
To give an example, attention towards Brand Activism projects is at its highest because superficial management of these activities is immediately labeled as greenwashing and therefore judged negatively.
