The right TikTok thumbnails can help you get more use italy phone number whatsapp r attention and engagement, so they do matter. Let’s look at three strong tactics (and examples!) to help you get more results.
1. Add titles to give context and match search intent
If you’re going to use custom thumbnails, there’s one strategy you should test right away, and that’s using the thumbnail to tell users what your video is about.
Here’s the thumbnail for one video, where we discuss remote marketing jobs, with the “Remote marketing jobs now hiring” tag front and center:
And here’s what the video looks like when it’s actually played:
This strategy helps capture user interest and helps them find relevant content quickly when they’re browsing the feed.
2. Choose a strong starting frame
You don’t need a custom thumbnail to attract attention, but you do want to consider how your video looks as a static image.
In the example below from Peloton’s profile, the video all the way to the left is blurry. This makes sense, because the subject is actively running, but you can see that it isn’t quite as attention-grabbing as the other three videos.
You can either choose a strong in-video thumbnail, or choose to start your video on a strong frame that will more effectively capture user attention.
3. Use faces in the thumbnail
One of the oldest and best tricks for making your thumbnails grab attention is to include real human faces. Research shows that social media posts with faces tend to do way better than those without.
