When we talk about a redesign, we don't necessarily mean a complete change of the branding and graphic elements that are used on a page. In fact, depending on your website, a redesign can mean something as small as making minor changes so that your page becomes a powerful asset in your digital marketing actions.
While you may be able to think of a few reasons why this change is not necessary, here are 8 reasons why you should consider it.
1. You're not getting the results you want: Does your website have consumer mobile number database a great graphic design? Great! But if it's not getting clear results, it's a worthless digital asset. Your website should be helping you build a customer base, and the data should show progress toward that goal.
If you're not happy with the data your website analytics is showing, it's time to redesign your website. Examine your conversion rates, monthly traffic, and other statistics that can shed light on the issue and help you figure out which areas need improvement.
2. The purpose of the site has changed: The marketing strategy of most companies is fluid and changes according to needs and objectives. While it would be impossible to redesign the website every time there is a change in marketing goals, it is a good idea to review whether the page is still aligned with them.
For example, if the purpose of your page has changed, you may want to change its layout. Let's say your new goal is to create content that helps generate leads. In that case, you'll want to include CTAs on the homepage and on your most-visited pages.
3. Your website is broken: We're sure you've visited some sites that you found dysfunctional. Your site may not be that good, but it could probably be made more visitor-friendly.
Functionality should be a focus for you. If it isn't, the number of visitors and leads generated will suffer. To figure out which direction the redesign should go, share these questions with your team and answer them together:
