Let's get to know the two companies behind a successful collaboration, Benchmark Email and Kate's Clothing,
On the one hand, Benchmark Email . Benchmark is a powerful user-centric platform that makes it easy to create campaigns.
On the other hand, Kate's Clothing is the perfect example of an e-commerce dedicated to a specific niche market. An online store of gothic and alternative clothing that offers a wide range in its offer. From gothic to steampunk, including vintage and maternity.
Why do you usa business fax list use email marketing?
“As an online store, it is important to cover all the channels where our target market is located. This is necessary not only to efficiently retain our customers, but also to convert our ads, digital advertising and discount codes into sales,” explains the Kate's Clothing team.
“ Email marketing is ideal for this, as it uses links in texts or in advertising inserted in campaigns, allowing our contacts and subscribers to be redirected directly to the product they want to find out more about. It also allows us to reach a different audience, an audience that is not on social networks, for example on Facebook. It is easy for them to join our newsletter through a registration form on the website, accessing discounts and our latest news.”
What are you looking to improve and promote through email marketing?
Kate's Clothing's email campaigns have three main objectives: to increase sales, promote its products and communicate news to its subscribers.
“A weekly newsletter is a huge contribution to our sales and, more often than not, we notice an increase in orders on the day the campaign is sent.
The content of our weekly campaign can vary, from a newsletter with an exclusive discount to a 'boost' from a specific brand or from the offers section. It is different every week, but even if it is repeated, the designs, images or style vary to build loyalty among our subscribers.”
