The transition from UA to GA4 has generated a mix of customer phone number list sentiments among users and marketers. Some have welcomed the change with open arms, eager to explore the new features and insights GA4 has to offer. Others, however, have expressed transition.
New Metrics for a New Era: Navigating the Change
Here are some of the key metrics you'll encounter in GA4 reports and how they differ from what you were accustomed to in UA:
1. Users
UA used to report "Users," which counted distinct individuals who visited your site. GA4 introduces a more advanced concept of "Users" that considers cross-platform engagement, making it more accurate and robust.
2. Sessions
In UA, "Sessions" measured individual visits to your website. GA4 retains this metric, but its calculation now includes additional interactions within the same session, offering a more nuanced view of user engagement.
3. Engaged Sessions
This is a new metric unique to GA4. It focuses on sessions where users actively engaged with your website by performing meaningful interactions like clicking links or watching videos. This gives you a clearer picture of how engaged your audience is.
4. Average Engagement Time per Session
GA4 introduces this metric to measure the average time users spend actively interacting with your site during a session. It emphasizes quality engagement rather than just passive browsing.
5. Sessions per User
While UA only provided the total number of sessions, GA4 adds depth by calculating the average number of sessions per user. This helps you understand how often your audience returns to your website.
6. Events per Session
