Okay, so you probably have your digital marketing strategy almost defined. You've studied your target audience in depth, you've analysed your current situation and you already know where you want to go. To achieve these goals, you've probably designed a large number of actions and processes that seek to convert anyone who comes into contact with your company or brand into a lead and subsequently into a customer, right? Maybe you're looking to start retargeting people who visit your website or start gaining more subscribers for your newsletter.
These types of uk business fax list processes can consume a lot of your team's time if we have to do them manually, fortunately marketing automation has arrived to save your life.
What is marketing automation?
Marketing automation tools help you unify marketing and sales efforts with simple processes, avoiding repetitive tasks and achieving a higher conversion rate.
This is a workflow in which a series of actions are triggered based on the conditions you have set. For example, you could create a series of emails that are sent based on the activity of the contacts with each one of them, so that you get better, more personalized content and invest less effort along the way.
This type of software has become increasingly common, and the possibilities it offers are unlimited. You will always be able to create a workflow that adapts to your audience and your company to achieve the specific objectives you have set.
It allows you to connect all the online media of your business to offer the best experience to leads by automating:
Sending personalized emails
Tracking purchases and cart abandonment
Managing and qualifying leads through a scoring system based on the actions they perform (leads scoring)
Tracking actions performed on the web
Coordination with paid social media campaigns.
In this article, we'll show you 15 examples of automations that you can easily incorporate into your marketing strategy today or use as inspiration to create your own custom flows.