Power B2B marketing and sales with ActiveCampaign's first account-based trigger
Posted: Tue Dec 17, 2024 5:53 am
In the fast-paced world of B2B business, staying ahead of the competition requires efficient automation strategies and personalized customer engagement. That’s why we’re excited to introduce an automation trigger that will completely change the way you manage your accounts and automate workflows in ActiveCampaign. Say hello to the first-of-its-kind Account Field Change Trigger, a powerful automation trigger that allows B2B companies to start automations based on changes to any account field.
How does this automation trigger work?
Both marketers and sellers can use the Account Field Change Trigger to lebanon phone number data automatically launch a variety of workflows and send personalized communications at scale based on changes made to account fields.
Whether you want to be notified when a contact associated with an account’s lead score reaches a certain threshold, or you want to send a message to an account decision-maker when you receive new information from the contact, this trigger allows you to reach specific contacts at the right time. This way, you can improve your overall account-based outreach and processes, boost engagement, and build stronger, more profitable B2B relationships.
This update also simplifies the management of one-to-many relationships between accounts and contacts, as you can now effortlessly add multiple contacts associated with a single account (or lead) to your automations, enabling precise segmentation and efficient engagement at scale. Additionally, this increased flexibility extends to automations triggered by changes to account or lead fields, making it easier to engage a variety of contacts, not just the primary contact.
The account field change trigger presents endless possibilities:
Targeted Lead Generation: Send prospecting emails to contacts associated with a target account whenever you add an account's industry, update a primary or secondary contact's information, or modify any custom fields specific to your company.
Instant Notifications and Task Assignment for Marketing and Sales: Assign tasks to all sales opportunities or contacts associated with an account based on field updates that support your workflow.
Consistent Field Updates: Maintain data consistency by updating specific fields for all contacts associated with an account.
How does this trigger benefit sales teams?
Harness the power of account-based automation: Go beyond individual contacts and focus on the entire account by responding to updates efficiently and easily. Stay on top of critical changes effortlessly, and ensure stronger relationships with B2B customers.
Increase sales effectiveness with real-time automation: Sales teams can now take immediate action, stay up-to-date on account changes, and engage with the right contacts at the right time. By optimizing account-based automation strategies, you’ll streamline sales processes, improve productivity, and achieve unprecedented revenue growth.
Trigger hyper-personalized sales touchpoints for stronger B2B relationships: Set up nurturing flows triggered by target industry or account status changes, automate sales notifications for favorable lead scores, and assign tasks for quick action on new phone numbers or emails. This trigger unleashes the full potential of personalized sales touchpoints to advance B2B sales opportunities with precision and care.
How does this trigger benefit marketing teams?
Precise segmentation for ideal buyers: In B2B marketing, strategic account segmentation demands precision and personalization. With our new account field change trigger in automations and the ability to target associated contacts through a single automation, B2B marketers can now send even more personalized communications to high-value accounts.
Streamline lead management for successful conversions: Track and respond to changes in account information seamlessly, allowing you to adapt marketing efforts accordingly. Leverage this innovative feature to ensure timely and personalized interactions with prospects to increase conversion rates and achieve improved ROI.
How does this automation trigger work?
Both marketers and sellers can use the Account Field Change Trigger to lebanon phone number data automatically launch a variety of workflows and send personalized communications at scale based on changes made to account fields.
Whether you want to be notified when a contact associated with an account’s lead score reaches a certain threshold, or you want to send a message to an account decision-maker when you receive new information from the contact, this trigger allows you to reach specific contacts at the right time. This way, you can improve your overall account-based outreach and processes, boost engagement, and build stronger, more profitable B2B relationships.
This update also simplifies the management of one-to-many relationships between accounts and contacts, as you can now effortlessly add multiple contacts associated with a single account (or lead) to your automations, enabling precise segmentation and efficient engagement at scale. Additionally, this increased flexibility extends to automations triggered by changes to account or lead fields, making it easier to engage a variety of contacts, not just the primary contact.
The account field change trigger presents endless possibilities:
Targeted Lead Generation: Send prospecting emails to contacts associated with a target account whenever you add an account's industry, update a primary or secondary contact's information, or modify any custom fields specific to your company.
Instant Notifications and Task Assignment for Marketing and Sales: Assign tasks to all sales opportunities or contacts associated with an account based on field updates that support your workflow.
Consistent Field Updates: Maintain data consistency by updating specific fields for all contacts associated with an account.
How does this trigger benefit sales teams?
Harness the power of account-based automation: Go beyond individual contacts and focus on the entire account by responding to updates efficiently and easily. Stay on top of critical changes effortlessly, and ensure stronger relationships with B2B customers.
Increase sales effectiveness with real-time automation: Sales teams can now take immediate action, stay up-to-date on account changes, and engage with the right contacts at the right time. By optimizing account-based automation strategies, you’ll streamline sales processes, improve productivity, and achieve unprecedented revenue growth.
Trigger hyper-personalized sales touchpoints for stronger B2B relationships: Set up nurturing flows triggered by target industry or account status changes, automate sales notifications for favorable lead scores, and assign tasks for quick action on new phone numbers or emails. This trigger unleashes the full potential of personalized sales touchpoints to advance B2B sales opportunities with precision and care.
How does this trigger benefit marketing teams?
Precise segmentation for ideal buyers: In B2B marketing, strategic account segmentation demands precision and personalization. With our new account field change trigger in automations and the ability to target associated contacts through a single automation, B2B marketers can now send even more personalized communications to high-value accounts.
Streamline lead management for successful conversions: Track and respond to changes in account information seamlessly, allowing you to adapt marketing efforts accordingly. Leverage this innovative feature to ensure timely and personalized interactions with prospects to increase conversion rates and achieve improved ROI.