4 common mistakes on Facebook
Posted: Tue Dec 17, 2024 6:01 am
At the end of the year, it is very productive to go back and review our marketing actions both in the digital and offline fields. Analyzing our mistakes and successes will allow us to correct our strategies or set new goals and objectives that are more closely related to our daily activities. That is why we want to share with you the 4 most common mistakes you can make on Facebook.
1. Not giving a clear message: Choosing the topics to cover on a Facebook page can seem complicated. How can we connect with potential followers and customers without losing the business tone we want our company's communication to have?
Many times, seeking more “likes” and followers makes us deviate from our objectives and fall into the topics that seem more popular. Remember that if your corporate page talks about many topics at once, it is as if it were not talking about anything. If you do not have a clear and defined message, your followers will not know what to expect.
Companies often choose to create very general strategies that cover a wide variety b2c cell phone number list of topics. It is not unusual to see insurance company pages talking about diets or pharmaceutical laboratories commenting on football. When starting your digital communication through Facebook, you should always ask yourself if the topics discussed on your Facebook page are related to your company's strategic marketing objectives. What does an insurance company have to do with cultural information and health tips? Why does an appliance store give me advice on how to dress on a sunny day?
2. Overestimating the number of likes: When researching your competition, you may have found several pages that had more than 5,000 likers. That's a surprising number, right? But, as we've already explained, it often happens that when we become obsessed with the idea of growing quickly, we forget that, when it comes to online engagement, quality is better than quantity .
There are several indicators and metrics that you can use to determine the effectiveness of your efforts and the number of likers is not one of them. Focus on the data that actually shows the growth of your business and forget about just chasing a huge community.
3. Not paying attention to the format of your messages: A photo that looks great on a billboard in the middle of the city may not be suitable for your company's Facebook page. Likewise, something you posted on Facebook may not meet the requirements necessary for an online campaign. All social networks have their own requirements for sizes, resolutions and formats for content. Make sure your design team is aware of these to avoid mistakes that can affect your image.
1. Not giving a clear message: Choosing the topics to cover on a Facebook page can seem complicated. How can we connect with potential followers and customers without losing the business tone we want our company's communication to have?
Many times, seeking more “likes” and followers makes us deviate from our objectives and fall into the topics that seem more popular. Remember that if your corporate page talks about many topics at once, it is as if it were not talking about anything. If you do not have a clear and defined message, your followers will not know what to expect.
Companies often choose to create very general strategies that cover a wide variety b2c cell phone number list of topics. It is not unusual to see insurance company pages talking about diets or pharmaceutical laboratories commenting on football. When starting your digital communication through Facebook, you should always ask yourself if the topics discussed on your Facebook page are related to your company's strategic marketing objectives. What does an insurance company have to do with cultural information and health tips? Why does an appliance store give me advice on how to dress on a sunny day?
2. Overestimating the number of likes: When researching your competition, you may have found several pages that had more than 5,000 likers. That's a surprising number, right? But, as we've already explained, it often happens that when we become obsessed with the idea of growing quickly, we forget that, when it comes to online engagement, quality is better than quantity .
There are several indicators and metrics that you can use to determine the effectiveness of your efforts and the number of likers is not one of them. Focus on the data that actually shows the growth of your business and forget about just chasing a huge community.
3. Not paying attention to the format of your messages: A photo that looks great on a billboard in the middle of the city may not be suitable for your company's Facebook page. Likewise, something you posted on Facebook may not meet the requirements necessary for an online campaign. All social networks have their own requirements for sizes, resolutions and formats for content. Make sure your design team is aware of these to avoid mistakes that can affect your image.