“Hey, do you want to participate?” Yes, of course! Well, congratulations, you are now part of it.
I wasn't actually referring to an event you wouldn't want to miss, but malaysia mobile phone number data rather to another type of engagement: email engagement . Although the goal is similar; your target audience doesn't want to miss any of your emails.
You already know how lead capture works via email. You already have a contact list with your clients' information and you have started to apply email engagement techniques with them.
So far, so good. They've already received the content they signed up for, so the hard part is over, right? It's time to relax and let the emails flow and do their magic.
Mmm, not so fast. According to digital marketing firm Lyris, brands lose 30% of their email subscribers every year.
And 30% is no small number. If you don’t pay attention to your engagement efforts, your rates can drop faster than you can hit the send button on your next campaign.
So what can you do to make sure the remaining 70% of people stay subscribed?
By the time you finish reading this article, you will have learned about these topics:
What is email engagement (there is no exact definition)
7 tips to improve email engagement + 7 unforgettable examples
How you should measure email engagement metrics (beyond the typical response of open and click rates)
What is email engagement?
Email engagement is the measurement of the level of interaction people have with your emails.
Open rate, click rate, and conversion rate are the most common email engagement metrics.
We know that email engagement can be measured, but how to measure it is a different question.
How do you define “success”?
What customer actions are most valuable to you (and them)?
What email metrics (like opens or clicks) do you need to improve?
What are the long-term impacts of each email campaign (and not just each email)?
Keep these questions in mind when designing your email marketing strategy . Then try the following tips to improve email engagement.
7 email engagement tips (with unforgettable examples)
Email Engagement Stat: 49 % of consumers say they would like to receive promotional emails from their favorite brands every week.
Brilliant!
Customers who have subscribed to your email list want to hear from you, but they might change their minds if your emails made them prefer to wait in line for the bathrooms at a Rolling Stones concert.
Consumers make purchasing decisions based on emotions , not logic.
Gary Bencivenga, recognized as the world's greatest living copywriter, argues that people buy things based on how they feel:
“The vast majority of products are sold on the need to feel love, the fear of embarrassment, the pride of achievement, the desire for recognition, the longing to feel important, the need to look attractive, the lust for power, the desire for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem, and so on. Emotions are the engine of human motivation, the secret force that drives most purchasing decisions. When your marketing strategy harnesses those forces correctly, you generate an explosive increase in response.” - Gary Bencivenga
How people feel about your email determines whether they will engage with your brand and the level of that engagement.
