When you start your business, you may think that you don't need to use a CRM and you start by using the management tool par excellence: Excel.
Excel is a great tool, and thanks to its formulas, graphs and macros we can do real wonders for the management of our business.
However, as powerful as Excel is, it has one disadvantage over CRMs :
Simply put, it is not a CRM, nor has it been designed for use.
Therefore, you cannot save attachments, nor set sms gateway estonia and notifications between users, nor is there a clear workflow in it to manage sales opportunities.
These are just a few examples. But there are many more.
When you grow, if you want to manage your business professionally, you need to incorporate a CRM.
And then the first question arises:
Is an online CRM better than a traditional one?
The best way to answer this is with data: although online CRMs only became popular less than 10 years ago, it is estimated that they currently occupy more than 75% of the sector.
When something becomes a standard in an industry so quickly and is adopted by so many companies, it often means that it has a huge advantage over its counterparts.
In the case of online CRM software, it is no different.
Advantages of an online CRM
An online CRM program has 3 major advantages over traditional CRMs . These three groups, which explain the reasons why it has become a market standard, are:
Profitability
Productivity
Scalability
Having a web CRM allows you to improve your profitability
When the first customer management software was launched, it was very expensive. You needed infrastructure, software licenses, and knowledgeable staff to keep it up to date.
Precisely for this reason, they were only within reach of the largest companies with the deepest pockets.
However, the rise of the Internet democratized many services, and so did CRMs, giving rise to the online CRM system.
By having all the infrastructure, software, and maintenance staff centralized in a company that provides services to many others, web CRMs are much cheaper than traditional ones. To make matters worse, by having all these areas outsourced, you don't have to worry about security, which is usually another very expensive aspect. For all these reasons, online CRMs are much more profitable.
