Objectives and tasks of developing a commercial proposal
Posted: Tue Dec 17, 2024 7:02 am
A commercial proposal (CP) is a marketing tool that is an advertising message from a company with the purpose of selling a product or service. Most often, it is an electronic document that is sent to potential or regular customers. If the CP conveys information clearly and convincingly and looks aesthetically attractive, then the attention of the target audience will be attracted. However, if there is too much or too little data, even a pre-warmed audience may be missed.
Objectives and tasks of developing a commercial proposal
Objectives and tasks of developing a commercial proposal
The purpose of a commercial proposal is to convey information about a company’s product, promotion or service, as well as to briefly and clearly disclose the benefits and advantages for the client.
The company's commercial proposal has the main penetration data goal of selling a product or service. This contributes to the growth of revenue in the business.
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Expected target actions of a potential client:
order a call back on the website;
request or download a price list for a product/service;
seeking advice;
ordering a product or service;
transition to the company's website via a link.
The effectiveness of a commercial offer can be assessed by analyzing the conversion rates into target actions. Let's look at an example: a company sent out commercial offers to 200 customer mailboxes. Of these, 5 people placed an order on the website. This means that the conversion is: 5 ÷ 200 ∗ 100% = 2.5%. It is important to understand that the result is affected not only by how well the commercial offer is composed, but also by the quality of the customer base, the website interface, and the product or service itself.
Objectives and tasks of developing a commercial proposal
Objectives and tasks of developing a commercial proposal
The purpose of a commercial proposal is to convey information about a company’s product, promotion or service, as well as to briefly and clearly disclose the benefits and advantages for the client.
The company's commercial proposal has the main penetration data goal of selling a product or service. This contributes to the growth of revenue in the business.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32402
pdf icon
Expected target actions of a potential client:
order a call back on the website;
request or download a price list for a product/service;
seeking advice;
ordering a product or service;
transition to the company's website via a link.
The effectiveness of a commercial offer can be assessed by analyzing the conversion rates into target actions. Let's look at an example: a company sent out commercial offers to 200 customer mailboxes. Of these, 5 people placed an order on the website. This means that the conversion is: 5 ÷ 200 ∗ 100% = 2.5%. It is important to understand that the result is affected not only by how well the commercial offer is composed, but also by the quality of the customer base, the website interface, and the product or service itself.