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Fresh content performs better

Posted: Tue Dec 17, 2024 7:09 am
by zelhaque
Gives a focus to your content
Getting your website to rank for certain keywords related to your business means you’ll need website content and on-page SEO techniques (e.g. keywords, meta tags, links) that incorporate them. Refine your keyword list before a website redesign to properly guide your content and SEO efforts.
2. Identifies tech issues
SEO isn’t static — Google is always updating its algorithms, which is partly business & consumer mobile numbers database why technical problems that affect your SEO can arise and go unnoticed. By paying attention to the technical side of SEO, your website redesign will address web development issues like having a secure site, fixing broken links, increasing page speed, and more.
3.
There are several reasons why fresh content can garner higher search rankings. First, visitors don’t want to see the same thing all the time; they want new information, ideas, and insights. Fresh content gives them these things while differentiating your brand from competitors.

Second, Google gives preference to new content as it tends to be the most relevant. Regularly publishing new content and updating old content are indicators of website quality.

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Plus, visitors use different search terms on Google all the time. Refreshing content allows you to target these keywords and boost your search rankings.
4. Uses the latest SEO best practices
If it’s been a while since your website was created or redesigned, it’s probably using outdated SEO tactics and missing out on new trends.

A website redesign gives you a fresh slate, making it easier to incorporate the latest SEO techniques instead of combing through old website content and making sporadic changes in hopes that it’ll improve your SEO.
5. Improves user experience
SEO isn’t just about search engines, it’s equally important to think about the visitor’s experience with the website. User experience (UX) in website design refers to the complete experience users go through when they’re on a website.