Affiliate marketing . In this case, the organization advertises the products of partners for a certain fee.
Event marketing . Includes holding various joint events such as conferences, webinars, festivals, concerts, etc. This approach allows you to create a buzz in the media and attract customers to partner brands. A major event is usually actively discussed by interested users both offline and online, which enhances the effect of advertising.
Sponsorship . This type of cross-marketing allows you to increase the authority of the company and popularize the brand. With sponsorship, one company invests in holding an event of a partner enterprise. This approach makes the sponsor's company more recognizable and creates a positive reputation.
Content marketing . This cross-marketing scheme is the most popular. shop During its implementation, partner companies post advertising articles on each other's Internet portals with a link to their site or organize publications in social networks and blogs.
Loyalty program . The simplest type of cross-marketing. When using this technology, partners develop a joint loyalty program. For example, when purchasing certain goods from one company, the client receives a discount on purchasing a product from another.
Influencer marketing . This type of cross-marketing involves cooperation between several companies, one of which is a recognized leader in its field and is able to influence consumer opinion.
Resale . In this case, one company buys goods from another and resells them. Such intermediation allows to attract the attention of consumers, increase the range of products and brings profit to both partners.
10 Cross-Marketing Tools
The type of cross-marketing activity depends on the tasks that need to be solved during the implementation of advertising activities.
Cross-stocks
When using such a tool, partner companies announce to their clients the partner's advantageous offers. The big advantage of this approach is that it is very easy to identify how many new customers came to you as a result of the advertising campaign.
Joint event
If two companies have a related target audience and are not competitors in the market, then they can organize a joint event. An example would be a furniture and building materials store that has entered into a partnership agreement with a design company. In addition to designers, such a store can attract companies involved in repair and equipment supply to conduct a cross-marketing campaign.
Firms that share the same values can also team up and host an event for their clients that highlights the benefits of doing business with each company.
